{"id":24124,"date":"2022-11-03T10:15:46","date_gmt":"2022-11-03T14:15:46","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/mattel-launches-masters-universe-fall-guys-collab\/"},"modified":"2022-11-03T10:36:15","modified_gmt":"2022-11-03T14:36:15","slug":"mattel-launches-masters-of-the-universe-fall-guys-collab","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-launches-masters-of-the-universe-fall-guys-collab\/","title":{"rendered":"Mattel Launches Masters of the Universe &amp; Fall Guys Partnership"},"content":{"rendered":"<p>Mattel and Devolver Digital have opened presales for a special release of <em>Masters of the Universe <\/em>x\u00a0<em>Fall Guys<\/em> toys and begun an in-game playable event called \u201cThe Power of Beanskull.\u201d<\/p>\n<p>The limited-edition action figure multipack features <em>Fall Guys<\/em> Beans as He-Man, Skeletor, Teela and Battle Cat. In the <em>Fall Guys<\/em> game, <em>Masters of the Universe<\/em> fans can play in an event running through November 7 in which they must collect He-Man\u2019s Sword of Power and Skeletor\u2019s Havoc Staff to gain points, complete challenges and unlock rewards.<\/p>\n<p>The $50 action figure multipack is available to preorder on Mattel Creations, Mattel\u2019s collaboration and direct-to-consumer platform. The toys are expected to ship in summer 2023.<\/p>\n<p>\u201cHaving just celebrated its 40th anniversary, we are continuously inspired by the <em>Masters of the Universe<\/em> franchise\u2019s ability to remain at the forefront of pop culture and entertainment,\u201d said PJ Lewis, VP and global head of action figures at Mattel. \u201cPartnering with Devolver to create <em>Fall Guys<\/em> toys is a fantastic way for us to put an all-new spin on fan-favorite <em>MOTU<\/em> characters.\u201d<\/p>\n<p>\u201cIt\u2019s been a joy working with PJ and his team at Mattel to unite the two iconic worlds of <em>Masters of the Universe<\/em> and <em>Fall Guys<\/em> to create these brilliant, limited-edition toys,\u201d said F\u00e9e Heyer, head of global licensing at Devolver Digital.\u00a0\u201cFans were showing them a lot of love when they were unveiled at San Diego Comic Con, and we can&#8217;t wait to see them on sale and in fans&#8217; hands.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel and Devolver Digital have opened presales for a special release of Masters of the Universe x\u00a0Fall Guys toys and begun an in-game playable event called \u201cThe Power of Beanskull.\u201d<\/p>\n","protected":false},"author":1412,"featured_media":24125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[6710,6355,271],"class_list":["post-24124","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-devolver-digital","tag-masters-of-the-universe","tag-mattel","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel Launches Masters of the Universe &amp; Fall Guys Partnership - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-launches-masters-of-the-universe-fall-guys-collab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Launches Masters of the Universe &amp; Fall Guys Partnership - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Mattel and Devolver Digital have opened presales for a special release of Masters of the Universe x\u00a0Fall Guys toys and begun an in-game playable event called \u201cThe Power of Beanskull.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mattel-launches-masters-of-the-universe-fall-guys-collab\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-03T14:15:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-03T14:36:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Mattel-MastersoftheUniversexFallGuys-1122.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-launches-masters-of-the-universe-fall-guys-collab\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mattel-launches-masters-of-the-universe-fall-guys-collab\/\",\"name\":\"Mattel Launches Masters of the Universe &amp; 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