{"id":24075,"date":"2022-10-25T08:37:09","date_gmt":"2022-10-25T12:37:09","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/mattel-pokemon-renew-licensing-deal\/"},"modified":"2022-10-25T12:38:25","modified_gmt":"2022-10-25T16:38:25","slug":"mattel-pokemon-renew-licensing-deal","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-pokemon-renew-licensing-deal\/","title":{"rendered":"Mattel &amp; Pok\u00e9mon Renew Licensing Deal"},"content":{"rendered":"<p>Mattel has renewed its licensing partnership with The Pok\u00e9mon Company International in the building sets category.<\/p>\n<p>Through the agreement, Mattel will continue to produce its Pok\u00e9mon toys and building sets under its MEGA property. As a partner to The Pok\u00e9mon Company International and by way of its MEGA brand, Mattel has produced buildable characters, playsets, building blocks and sets featuring popular Pok\u00e9mon such as Pikachu, Bulbasaur, Charmander, Squirtle, Gyarados and Eevee.<\/p>\n<p>\u201cThe Pok\u00e9mon Company International has built an incredible franchise for more than 25 years,\u201d said Nick Karamanos, senior VP of entertainment partnerships at Mattel. \u201cWe are proud to continue creating amazing products that allow fans to build and experience everything they love about Pok\u00e9mon.\u201d<\/p>\n<p>\u201cMattel continues to be an ideal partner in helping us deliver fun and innovative ways for fans to engage with Pok\u00e9mon through construction play,\u201d said Amy Sachtleben, senior director of licensing and promotions at The Pok\u00e9mon Company International. \u201cToys play an integral role in the Pok\u00e9mon brand\u2019s goal of bringing the joy of the brand to all types of Trainers, and we look forward to our renewed collaboration in supporting this mission.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel has renewed its licensing partnership with The Pok\u00e9mon Company International in the building sets category.<\/p>\n","protected":false},"author":350,"featured_media":24076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[271],"class_list":["post-24075","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mattel","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel &amp; 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