Finnish animation, publishing and licensing studio Ferly has appointed Brands with Influence as the U.K. licensing agent for the Momolu brand.<\/p>\n
Originally an animated series, Momolu and Friends<\/em>, the brand has since expanded with product lines, games and music. The deal with Brands with Influence will allow the introduction of new categories and products for kids in the U.K., where the series is available to watch on ITVBe.<\/p>\n Ferly has also partnered with Finland-based Goodio Chocolate for Momolu and Friends<\/em>-inspired food products with branded, healthier, sustainably sourced oat-based chocolate.<\/p>\n Ferly will also be working with Storytellers on a second season of the Momolu audio originals, as well as with Karto for a new product line of Momolu stationery, back-to-school supplies and calendars.<\/p>\n Martin Lowde, managing director at Brands with Influence, said, \u201cThe team here at BWI fell in love with Momolu from when we first saw it. The beautiful design, the fun engaging stories and the wonderful characters all point to an exciting licensing opportunity. We see this brand as having everything needed to cut through in the U.K. preschool market. We are really privileged to be working with Ferly and the existing brand partners to bring this to the market at BLE this autumn.\u201d<\/p>\n Laura Nevanlinna, CEO of Ferly, added, \u201cThe Momolu brand is continuing to grow as a universe for children to help navigate a world that is becoming more complicated, but in a way that is fun, excitin, and allows their imaginations to take them to wonderful places. With Momolu and Friends<\/em> already available to watch in the U.K. on ITVBe, we\u2019re looking forward to working with Brands with Influence in the U.K, to expand the much-loved brand and characters into exciting new products and categories that children around the world can have the chance to play and learn through Momolu and Friends<\/em> in a range of new, fun and unique ways.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Finnish animation, publishing and licensing studio Ferly has appointed Brands with Influence as the U.K. licensing agent for the Momolu brand.<\/p>\n","protected":false},"author":1412,"featured_media":23792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[6670,4059,6671],"class_list":["post-23791","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-brands-with-influence","tag-ferly","tag-momolu","pmpro-has-access"],"yoast_head":"\n