{"id":23507,"date":"2022-07-21T09:00:11","date_gmt":"2022-07-21T13:00:11","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2022-07-21T09:15:04","modified_gmt":"2022-07-21T13:15:04","slug":"mattel-inks-multiyear-agreement-with-spacex","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-inks-multiyear-agreement-with-spacex\/","title":{"rendered":"Mattel Inks Multiyear Agreement with SpaceX"},"content":{"rendered":"<p>Mattel has signed a global multiyear agreement with SpaceX to create and market products under its Matchbox property.<\/p>\n<p>SpaceX-inspired toys will begin to release in 2023. \u201cAs space exploration advances more quickly than ever before, we are thrilled to work with SpaceX and help spark limitless play patterns for the space explorer in all kids,\u201d said Nick Karamanos, senior VP of entertainment partnerships.<\/p>\n<p>In addition, astro-inspired collectibles will start to debut on Mattel Creations, Mattel\u2019s collaboration and direct-to-consumer platform.<\/p>\n<p>This marks SpaceX\u2019s first deal with a global toy company.<\/p>\n<p>\u201cWe take pride in our ability to create products and experiences that honor cultural moments and inspire humankind,\u201d Karamanos added.<\/p>\n<p>\u201cAt SpaceX, we believe that a future in which humanity is out among the stars is fundamentally more exciting than one in which we are not,\u201d said Brian Bjelde, senior VP at the space company. \u201cWe look forward to working with Mattel to help inspire the next generation of space explorers and enthusiasts.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel has signed a global multiyear agreement with SpaceX to create and market products under its Matchbox property.<\/p>\n","protected":false},"author":1412,"featured_media":23508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[271,6602],"class_list":["post-23507","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mattel","tag-spacex","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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