{"id":23416,"date":"2022-07-07T09:54:17","date_gmt":"2022-07-07T13:54:17","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/masters-universe-launches-cryptoys-platform\/"},"modified":"2022-07-07T09:54:17","modified_gmt":"2022-07-07T13:54:17","slug":"masters-of-the-universe-launches-on-cryptoys-platform","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/masters-of-the-universe-launches-on-cryptoys-platform\/","title":{"rendered":"Masters of the Universe Launches on Cryptoys Platform"},"content":{"rendered":"<p>Mattel\u2019s Masters of the Universe will be the first brand to launch on Cryptoys\u2019 NFT platform this fall as part of the companies\u2019 global, multiyear partnership.<\/p>\n<p>Timed to Masters of the Universe\u2019s 40th anniversary, the upcoming launch will bring the brand\u2019s digital toys into a collectible, interactive world through the Cryptoys platform.\u00a0Cryptoys are animated, playable collectibles that come to life once they\u2019re unwrapped.<\/p>\n<p>Exclusive collectible lapel pins featuring such characters as He-Man, Skeletor and Battle Cat will be given away daily at the Mattel booth at San Diego Comic-Con. Further, Cryptoys artists will be on hand at the Mattel booth to sign an exclusive poster. Fans who scan QR codes at Mattel\u2019s booth can register to receive exclusive SDCC 2022 NFT gifts from Cryptoys.<\/p>\n<p>Will Weinraub, CEO and co-founder at OnChain Studios, said: \u201cThe Masters of the Universe franchise is full of iconic characters and rich mythology that fans have been watching, playing with and collecting for four decades. Many of us grew up with Masters of the Universe, which is why we felt it was the perfect property to launch first on the Cryptoys platform as we partner with Mattel to expand these beloved characters into the metaverse.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel\u2019s Masters of the Universe will be the first brand to launch on Cryptoys\u2019 NFT platform this fall as part of the companies\u2019 global, multiyear partnership.<\/p>\n","protected":false},"author":1033,"featured_media":23417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[6541,6355,271],"class_list":["post-23416","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-cryptoys","tag-masters-of-the-universe","tag-mattel","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Masters of the Universe Launches on Cryptoys Platform - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/masters-of-the-universe-launches-on-cryptoys-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Masters of the Universe Launches on Cryptoys Platform - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Mattel\u2019s Masters of the Universe will be the first brand to launch on Cryptoys\u2019 NFT platform this fall as part of the companies\u2019 global, multiyear partnership.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/masters-of-the-universe-launches-on-cryptoys-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-07T13:54:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/masters-of-the-universe-cryptoys-0722.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/masters-of-the-universe-launches-on-cryptoys-platform\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/masters-of-the-universe-launches-on-cryptoys-platform\/\",\"name\":\"Masters of the Universe Launches on Cryptoys Platform - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2022-07-07T13:54:17+00:00\",\"dateModified\":\"2022-07-07T13:54:17+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/masters-of-the-universe-launches-on-cryptoys-platform\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/masters-of-the-universe-launches-on-cryptoys-platform\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/masters-of-the-universe-launches-on-cryptoys-platform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Masters of the Universe Launches on Cryptoys Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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