Peanuts Worldwide has appointed WildBrain CPLG as the exclusive licensing agent for the Peanuts brand in the Asia-Pacific region.<\/p>\n
The deal builds on WildBrain CPLG\u2019s long-standing Peanuts licensing relationship across EMEA and India. WildBrain CPLG\u2019s Peanuts remit for AsiaPac extends across Mainland China, Hong Kong, Indonesia, South Korea, Malaysia, the Philippines, Singapore, Taiwan and Thailand.<\/p>\n
In addition to AsiaPac, WildBrain CPLG represents the Peanuts brand across the U.K.; France; Spain; Italy; Central and Eastern Europe; the Middle East and North Africa; Germany, Austria and Switzerland; Benelux; Greece; Turkey; the Nordics; and India. The brand has extensive cross-category programs for apparel and accessories, promotions, fast-moving consumer goods, toys and games, gifting, homewares, stationery, pet accessories and more.<\/p>\n
WildBrain CPLG recently launched dedicated offices in Seoul, Taipei and Singapore and expanded the existing Shanghai team.<\/p>\n
In WildBrain CPLG personnel news, Ben Peace has been appointed VP for AsiaPac to spearhead strategy and growth in the region (excluding Greater China). Joining the company from Hasbro, he will be based out of WildBrain\u2019s Singapore offices. WildBrain China\u2019s existing licensing team in Shanghai will be expanded and renamed WildBrain CPLG China, reporting to Jianbo Wei, managing director in China, working closely with Maarten Weck, executive VP and managing director at WildBrain CPLG, and Peace. Wei will also continue to oversee WildBrain\u2019s content business in China.<\/p>\n
Eric Ellenbogen, CEO and vice-chair of WildBrain, said: \u201cAs an owner of the brand and the producer of all-new Peanuts content under our long-term arrangement with Apple TV+, and now as the consumer products agency for Peanuts in more than 50 countries worldwide, our global organization is uniquely positioned to assure the sustained growth of this remarkable IP. Snoopy and the gang are well-known and loved across AsiaPac, and as we continue to roll out our new animated Peanuts content for China and the greater territory, we see unlimited opportunities to increase engagement with the brand and grow revenue considerably, with consumer products a pillar of our 360-degree brand strategy.\u201d<\/p>\n
Tim Erickson, executive VP of brand at Peanuts Worldwide, said: \u201cWe\u2019re delighted to partner with WildBrain CPLG in key territories across AsiaPac to deliver exceptional consumer products solutions for our licensees and amazing Peanuts fans. Peanuts continues to drive deep connections with fans of all ages, and we\u2019re excited to further establish Charles Schulz\u2019s nearly 75-year legacy in this important region. We have a successful partnership with WildBrain CPLG across Europe, and we look forward now to extending these best practices into the high-growth the AsiaPac region.\u201d<\/p>\n
Weck added: \u201cPeanuts has a strong legacy around the world, and at WildBrain CPLG we have unrivaled knowledge and passion for this iconic brand. In AsiaPac specifically, with Jianbo and his growing team in China, and Ben joining us as one of many new world-class hires planned for the region, we are ideally placed to push ahead with growth for Peanuts, as well as for our expanding representation slate of entertainment, sports and lifestyle brands.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Peanuts Worldwide has appointed WildBrain CPLG as the exclusive licensing agent for the Peanuts brand in the Asia-Pacific region.<\/p>\n","protected":false},"author":1033,"featured_media":23412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1482,5169],"class_list":["post-23411","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-peanuts-worldwide","tag-wildbrain-cplg","pmpro-has-access"],"yoast_head":"\n