{"id":23366,"date":"2022-06-24T10:04:57","date_gmt":"2022-06-24T14:04:57","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/genius-brands-pacts-wolfgang-puck-new-childrens-ip\/"},"modified":"2022-06-24T10:04:57","modified_gmt":"2022-06-24T14:04:57","slug":"genius-brands-pacts-with-wolfgang-puck-for-new-childrens-ip","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/genius-brands-pacts-with-wolfgang-puck-for-new-childrens-ip\/","title":{"rendered":"Genius Brands Pacts with Wolfgang Puck for New Children\u2019s IP"},"content":{"rendered":"

Genius Brands International has partnered with world-renowned chef, restaurateur and entrepreneur Wolfgang Puck for the new children\u2019s brand Wolfgang Puck\u2019s Secret Chef Academy<\/em>.<\/p>\n

Wolfgang Puck\u2019s Secret Chef Academy<\/em> will feature an animated adventure series with Puck voicing his own character, who is on a mission to create the greatest recipe book of all time. Genius Brands is also developing an L&M program that will include themed subscription boxes containing recipes for kids to create, a line of branded merchandise, a new private food label and more.<\/p>\n

In the animated series, in order to compile his recipe book, Puck\u2019s character enlists the help of five talented kid chefs, who attend his Secret Spago School of Scrumptious, and sends them on missions around the world to learn iconic recipes that represent the culture and soul of the places they visit. Their trips become complicated when Puck\u2019s rival, Foxgang Muck, tries to sabotage them at every turn.<\/p>\n

The brand\u2019s L&M program will include a dedicated YouTube channel featuring short-form content, as well as a website and social media channels. Its line of branded merchandise will include publishing, cooking tools, apparel, home goods and more.<\/p>\n

\u201cWolfgang Puck\u2019s Secret Chef Academy<\/em> is at its core a celebration of food and culture around the world and an exploration of how we are all connected through our shared love of eating a delicious meal,\u201d Puck said. \u201cI am extremely passionate and committed to teaching kids and parents about nutrition and the value of cooking meals with healthy ingredients. Equally important is helping reinforce their understanding of how food goes from farm to table and touching on issues near and dear to my heart such as the elimination of global hunger. Our goal is to deliver these increasingly important messages in an easy to understand and entertaining manner. I look forward to working with my friend Andy Heyward and the Genius Brands team to fulfill a lifelong dream of reaching kids through my life\u2019s work.\u201d<\/p>\n

\u201cI have had the privilege of knowing Wolfgang for many years and have been fortunate enough to experience his culinary magic from the beginning,\u201d said Andy Heyward, chairman and CEO of Genius Brands. \u201cI have always wanted to collaborate with him on a children\u2019s project. His level of skill, passion, creativity and commitment is truly unparalleled. Our goal for Wolfgang Puck\u2019s Secret Chef Academy<\/em> is to create an atmosphere of \u2018James Bond meets Julia Child\u2019 with a state-of-the-art kitchen and supersonic gadgets, all while highlighting the importance of health, nutrition and sustainability through our storylines and characters\u2019 journeys. We are creating a one-of-a-kind immersive experience through entertainment and merchandise for worldwide distribution.\u201d<\/p>\n

Genius Brands Chief Brand Officer Kerry Phelan added, \u201cWolfgang Puck\u2019s Secret Chef Academy<\/em> is inspired by Wolfgang\u2019s global brand recognition, and it is incredibly important to us that we create a brand that honors his vision of delivering an experience that celebrates cuisine around the globe and teaches kids to respect and be inspired by different cultures. We truly believe the next generation will fall in love with food, friendship and family and will learn that there is nothing better than a shared meal to bring people together!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Genius Brands International has partnered with world-renowned chef, restaurateur and entrepreneur Wolfgang Puck for the new children\u2019s brand Wolfgang Puck\u2019s Secret Chef Academy.<\/p>\n","protected":false},"author":1412,"featured_media":23367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1503,6562],"class_list":["post-23366","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-genius-brands-international","tag-wolfgang-puck","pmpro-has-access"],"yoast_head":"\nGenius Brands Pacts with Wolfgang Puck for New Children\u2019s IP - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/genius-brands-pacts-with-wolfgang-puck-for-new-childrens-ip\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genius Brands Pacts with Wolfgang Puck for New Children\u2019s IP - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Genius Brands International has partnered with world-renowned chef, restaurateur and entrepreneur Wolfgang Puck for the new children\u2019s brand Wolfgang Puck\u2019s Secret Chef Academy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/genius-brands-pacts-with-wolfgang-puck-for-new-childrens-ip\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-24T14:04:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/GeniusBrands-WolfgangPucksSecretChefAcademy-0622.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/genius-brands-pacts-with-wolfgang-puck-for-new-childrens-ip\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/genius-brands-pacts-with-wolfgang-puck-for-new-childrens-ip\/\",\"name\":\"Genius Brands Pacts with Wolfgang Puck for New Children\u2019s IP - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2022-06-24T14:04:57+00:00\",\"dateModified\":\"2022-06-24T14:04:57+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/genius-brands-pacts-with-wolfgang-puck-for-new-childrens-ip\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/genius-brands-pacts-with-wolfgang-puck-for-new-childrens-ip\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/genius-brands-pacts-with-wolfgang-puck-for-new-childrens-ip\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Genius Brands Pacts with Wolfgang Puck for New Children\u2019s IP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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