{"id":23301,"date":"2022-06-15T09:47:26","date_gmt":"2022-06-15T13:47:26","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/media-participations-sets-cross-media-strategy\/"},"modified":"2022-06-15T12:54:35","modified_gmt":"2022-06-15T16:54:35","slug":"media-participations-sets-out-cross-media-strategy","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/media-participations-sets-out-cross-media-strategy\/","title":{"rendered":"M\u00e9dia-Participations Sets Out Cross-Media Strategy"},"content":{"rendered":"<p>M\u00e9dia-Participations has unveiled its cross-media strategy and outlined the diversity of its animated projects, both original creations and adaptations.<\/p>\n<p>M\u00e9dia-Participations is combining all its French production labels together\u2014Dargaud Media, Dupuis Edition &amp; Audiovisuel and Ellipsanime Productions\u2014under one umbrella brand: Ellipse Animation.<\/p>\n<p>The Ellipse brand is already home to 170 productions and heroes, including <em>Asterix<\/em>, <em>Tintin<\/em>, <em>The Smurfs<\/em>, <em>Lucky Luke<\/em>, <em>Babar<\/em>, <em>The Garfield Show<\/em>, <em>Yakari<\/em> and more.<\/p>\n<p>\u201cThis new brand will enable us to make our offer more visible, especially internationally, to reconnect with our heritage and to pursue an offensive strategy for the future,\u201d said Caroline Audebert, managing director of the audiovisual unit of M\u00e9dia-Participations. \u201cOur ambition is to produce four to six series and one feature film per year by 2024. We have already developed some projects with other production companies. We speed up our pace and open the doors to new collaborations with French and international producers.\u201d<\/p>\n<p>\u201cDiversity is very important to us,\u201d said Lila Hannou, VP of creative development and strategy of the company&#8217;s audiovisual production division. \u201cNot only in the content we create, but more globally, in the vision we have of our business. Starting with the production team (Ga\u00eblle Guiny, Pierre Reyssat, Audrey Serre) who work with us. Coming from different backgrounds, they bring their know-how, their expertise, their passion, their sensitivity and their different points of view, allowing us to constantly enrich our project list.\u201d<\/p>\n<p>\u201cWe are consolidating our production facilities, with our three studios Ellipse Paris, Ellipse Angoul\u00eame, MadLab Roubaix studios and the collaboration of DreamWall in Belgium, we are able to have 500 posts to take on the most ambitious projects,\u201d added Audebert.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e9dia-Participations has unveiled its cross-media strategy and outlined the diversity of its animated projects, both original creations and adaptations.<\/p>\n","protected":false},"author":350,"featured_media":23302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[4392],"class_list":["post-23301","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-media-participations","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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