{"id":23250,"date":"2022-06-10T09:20:25","date_gmt":"2022-06-10T13:20:25","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/mattel-onchain-studios-pact-nft-plaform\/"},"modified":"2022-06-10T11:20:11","modified_gmt":"2022-06-10T15:20:11","slug":"mattel-onchain-studios-pact-for-nft-plaform","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-onchain-studios-pact-for-nft-plaform\/","title":{"rendered":"Mattel &amp; OnChain Studios Pact for NFT Platform"},"content":{"rendered":"<p>Mattel has entered into a global multiyear partnership with OnChain Studios for its Cryptoys NFT platform, a new generation of digital toys that live on the blockchain.<\/p>\n<p>Through the partnership, Mattel\u2019s brands will be brought into a collectible, interactive world via Cryptoys\u2019 expansive and playable universe. Unlike static NFT projects, Cryptoys are animated, playable collectibles that come to life.<\/p>\n<p>Cryptoys\u2019 summer 2022 launch will feature original character drops, followed by the first of many Mattel drops.<\/p>\n<p>Will Weinraub, CEO and co-founder of Cryptoys parent company OnChain Studios, said: \u201cMattel shares our deep passion and innovative mindset for creating the future of play for the next generation. Playable and interactive NFTs will be the first foray into Web3 and blockchain for millions of people, and we want Cryptoys to be the on-ramp that makes it fun and easy for everyone to collect and play.\u201d<\/p>\n<p>Richard Dickson, president and COO of Mattel, said: \u201cAs owners of one of the largest portfolios of children and family entertainment franchises in the world, and as the first toy company to launch NFTs, we see incredible opportunity in the metaverse for our cherished brands and iconic IP. Mattel is continually stretching and scaling our brands to find the bridges between traditional toys and what\u2019s next. We are excited to be expanding in this fast-growing space and to be the only toy company partner on the Cryptoys platform, giving fans of all ages new ways to be inspired by the Mattel brands they love.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel has entered into a global multiyear partnership with OnChain Studios for its Cryptoys NFT platform, a new generation of digital toys that live on the blockchain.<\/p>\n","protected":false},"author":1033,"featured_media":23251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[6541,271,6542],"class_list":["post-23250","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-cryptoys","tag-mattel","tag-onchain-studios","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel &amp; OnChain Studios Pact for NFT Platform - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-onchain-studios-pact-for-nft-plaform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel &amp; OnChain Studios Pact for NFT Platform - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Mattel has entered into a global multiyear partnership with OnChain Studios for its Cryptoys NFT platform, a new generation of digital toys that live on the blockchain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mattel-onchain-studios-pact-for-nft-plaform\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-10T13:20:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-10T15:20:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/mattel-cryptoys-0622.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-onchain-studios-pact-for-nft-plaform\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mattel-onchain-studios-pact-for-nft-plaform\/\",\"name\":\"Mattel &amp; OnChain Studios Pact for NFT Platform - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2022-06-10T13:20:25+00:00\",\"dateModified\":\"2022-06-10T15:20:11+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-onchain-studios-pact-for-nft-plaform\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mattel-onchain-studios-pact-for-nft-plaform\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-onchain-studios-pact-for-nft-plaform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mattel &amp; OnChain Studios Pact for NFT Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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