here<\/a><\/strong>.<\/p>\nFriedman began the session talking about Cartoon Network\u2019s expansion beyond its boys 6 to 11 positioning of years past. \u201cWe\u2019re trying to take that DNA that is so beautiful about Cartoon Network and turn it into a full-fledged family offering. So that would include preschool, inviting girls in and also families.\u201d<\/p>\n
On the live-action expansion, Friedman noted: \u201cGirls often graduate out of animation. Some of our most incredible competitors have been at the live-action game for a long time. We know that\u2019s what girls want. With live action, we\u2019re excited to reflect the world as it is, inviting girls in without alienating the boys. We do that through single-camera and multi-cam comedies and dramas.\u201d<\/p>\n
Friedman noted that the company has been faring well with live-action movies an hour or shorter, \u201cshmovies,\u201d which \u201ccan function either as a pilot for a future series or simply a standalone. We know that on streaming, those do well.\u201d One example is the upcoming American Girl: Corinne Tan<\/em> with Mattel Television. HBO Max also recently greenlit the event series B-Loved<\/em> with Peyton List and the Michael Poryes-created Home Sweet Rome<\/em>. Friedman also highlighted the upcoming Degrassi<\/em> revival with WildBrain: \u201cWhat is the streaming, hour-long juicy drama that is Degrassi<\/em> and really respects its history but also brings it to a whole new audience,\u201d she said. \u201cWe have other acquisitions on the air. We\u2019re trying to make sure that HBO Max is a place where girls find themselves.\u201d<\/p>\nShe then discussed the success of Cartoonito around the world. \u201cWe are having a blast serving our littlest viewers. Inviting an audience in and giving them beautiful, meaningful, educational, visually stunning musical fare is really important for the business, but it\u2019s also important for the creative community. We launched with 15 titles, and we have many, many more coming.\u201d<\/p>\n
The Cartoonito offering encompasses iconic IP from Warner Bros. that is being reinvented for preschoolers, such as Bugs Bunny Builders<\/em>, Bat<\/em>wheels<\/em> and Tom and Jerry Time<\/em>. Across the slate, original or acquired, Cartoonito operates on a human-centric-learning curriculum. \u201cIt is essentially positive psychology\u2014what\u2019s right with people versus what\u2019s wrong with people meets 21st-century learning, which is, what are the things that your phone cannot teach you? And that\u2019s really about respecting yourself and others. Every show we do ladders up to some element of human-centric learning. Each of our shows has a curriculum advisor. And what we\u2019re all most proud of is we\u2019re finally doing outreach for parents and caretakers for every one of our shows.\u201d<\/p>\nShe also discussed the importance of the ACME Night movie block for co-viewing, with a slate of new titles in the works.<\/p>\n
Friedman then discussed the work that Sam Register and his teams at Warner Bro. Animation, Cartoon Network Studios and Hanna-Barbera [Studios] Europe are doing to reinvent classic IP from the studio. She cited properties based on Batman as an example, with Merry Little Batman<\/em> in the works as a Christmas special, the upcoming HBO Max and Cartoon Network series Batman<\/em>: Caped Crusader<\/em>, and then Bat<\/em>wheels<\/em> for Cartoonito. \u201cSam and team deeply understand as fans what the DNA is, what to keep, and because they know the rules, they know how to break the rules. They keep the important stuff. They reinvent it because all of these libraries are so deep that you can do metaverse. You don\u2019t have to stick to every single rule. So the metaverse is alive and breathing at our studios.\u201d<\/p>\n\u201cThere\u2019s an acronym that we use at Warner Bros. Discovery: HUM,\u201d Friedman continued. \u201cWe talk about the history; we have this incredible library. We now have the unity to look at all of this as one ecosystem. And the unique selling proposition is running it through the filter of modernity. History. Unity. Modernity. It is what we\u2019re banking on to win.\u201d<\/p>\n
Asked about the importance of co-pros and acquisitions, Friedman noted: \u201cI think of it as a layer cake. The biggest and the broadest and the thing that everything sits on is that first layer, which is acquisitions. Then we have co-pros. Kids\u2019 people have always been collaborators, even before people understood how important and cool it was. From a ratio standpoint, that\u2019s probably the most important to our ability to make quality and do it without paying for all of it. A huge number of those ideas come from around the world. And then the smallest part of the layer cake is our originals, where we invest the most. It is an ever-graduating, beautiful, sweet layer cake. But acquisitions and co-pros are key. We would not be able to survive without them.\u201d<\/p>\n
On the importance of kids\u2019 and family content to the HBO Max lineup, Friedman noted, \u201cIf your kids are happy, you\u2019re happy. If you have a destination where your kids are happy, you will sign up and not churn.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Amy Friedman, the head of kids and family programming at Warner Bros., took part in a keynote conversation at the TV Kids Summer Festival this morning highlighting the success of the Cartoonito block, the expanded live-action slate and the importance of co-viewing.<\/p>\n","protected":false},"author":290,"featured_media":23160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[6525,5973],"class_list":["post-23159","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-amy-friedman","tag-tv-kids-summer-festival","pmpro-has-access"],"yoast_head":"\n
Amy Friedman Talks Cartoonito Success, Live-Action Expansion - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/amy-friedman-talks-cartoonito-success-live-action-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amy Friedman Talks Cartoonito Success, Live-Action Expansion - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Amy Friedman, the head of kids and family programming at Warner Bros., took part in a keynote conversation at the TV Kids Summer Festival this morning highlighting the success of the Cartoonito block, the expanded live-action slate and the importance of co-viewing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/amy-friedman-talks-cartoonito-success-live-action-expansion\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-07T14:55:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-08T15:20:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/2022-06-07-Friedman.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/amy-friedman-talks-cartoonito-success-live-action-expansion\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/amy-friedman-talks-cartoonito-success-live-action-expansion\/\",\"name\":\"Amy Friedman Talks Cartoonito Success, Live-Action Expansion - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2022-06-07T14:55:28+00:00\",\"dateModified\":\"2022-07-08T15:20:22+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/amy-friedman-talks-cartoonito-success-live-action-expansion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/amy-friedman-talks-cartoonito-success-live-action-expansion\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/amy-friedman-talks-cartoonito-success-live-action-expansion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amy Friedman Talks Cartoonito Success, Live-Action Expansion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/mdaswaniworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amy Friedman Talks Cartoonito Success, Live-Action Expansion - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/amy-friedman-talks-cartoonito-success-live-action-expansion\/","og_locale":"en_US","og_type":"article","og_title":"Amy Friedman Talks Cartoonito Success, Live-Action Expansion - TVKIDS","og_description":"Amy Friedman, the head of kids and family programming at Warner Bros., took part in a keynote conversation at the TV Kids Summer Festival this morning highlighting the success of the Cartoonito block, the expanded live-action slate and the importance of co-viewing.","og_url":"https:\/\/worldscreen.com\/tvkids\/amy-friedman-talks-cartoonito-success-live-action-expansion\/","og_site_name":"TVKIDS","article_published_time":"2022-06-07T14:55:28+00:00","article_modified_time":"2022-07-08T15:20:22+00:00","og_image":[{"width":600,"height":319,"url":"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/2022-06-07-Friedman.jpg","type":"image\/jpeg"}],"author":"Mansha Daswani","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mansha Daswani","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/amy-friedman-talks-cartoonito-success-live-action-expansion\/","url":"https:\/\/worldscreen.com\/tvkids\/amy-friedman-talks-cartoonito-success-live-action-expansion\/","name":"Amy Friedman Talks Cartoonito Success, Live-Action Expansion - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2022-06-07T14:55:28+00:00","dateModified":"2022-07-08T15:20:22+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/amy-friedman-talks-cartoonito-success-live-action-expansion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/amy-friedman-talks-cartoonito-success-live-action-expansion\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/amy-friedman-talks-cartoonito-success-live-action-expansion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"Amy Friedman Talks Cartoonito Success, Live-Action Expansion"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad","name":"Mansha Daswani","description":"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvkids\/author\/mdaswaniworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/23159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/290"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=23159"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/23159\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media\/23160"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=23159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=23159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=23159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}