{"id":22802,"date":"2022-04-13T09:00:15","date_gmt":"2022-04-13T13:00:15","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2022-04-13T09:15:02","modified_gmt":"2022-04-13T13:15:02","slug":"bbc-studios-secures-hasbro-partnership-for-bluey","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/bbc-studios-secures-hasbro-partnership-for-bluey\/","title":{"rendered":"BBC Studios Secures Hasbro Partnership for Bluey"},"content":{"rendered":"<p>BBC Studios has sealed a global partnership with Hasbro for co-branded games and Play-Doh inspired by Ludo Studio\u2019s hit preschool series <em>Bluey<\/em>.<\/p>\n<p>The new Hasbro range will include <em>Bluey<\/em> editions of Monopoly Junior, Trouble and Play-Doh sets. The new offerings will begin rolling out in the U.S. and Canada this month, followed by a rollout in other territories throughout this year and into 2023.<\/p>\n<p><em>Bluey <\/em>Monopoly Junior and <em>Bluey<\/em> Trouble will launch exclusively on Amazon in the U.S. and Canada this month, followed by Australia and New Zealand in July. The games will roll out in the U.K. and France in 2023.<\/p>\n<p>The <em>Bluey<\/em> Play-Doh set, <em>Bluey<\/em> Make n Mash Costumes Set, will be available exclusively at Walmart in the U.S. on August 1. It will be released in the U.K., Australia and New Zealand on the same day, with France to follow in spring 2023.<\/p>\n<p>\u201c<em>Bluey<\/em> is a global sensation, and we\u2019re delighted to partner with a world-class company like Hasbro to give kids and families exciting new opportunities to extend the fun and imagination-fueled play of the series beyond the screen,\u201d said Suzy Raia, senior VP of consumer products and business development at BBC Studios Americas. \u201cHasbro\u2019s brands are unmatched, and we look forward to a long and successful partnership that will let fans experience the joy and adventures of <em>Bluey<\/em> in creative new ways.\u201d<\/p>\n<p>\u201cWe\u2019re thrilled to partner with BBC Studios to bring Bluey inspired games and Play-Doh products to kids and families,\u201d said Kim Boyd, head of global brands and consumer innovation at Hasbro. \u201cWe feel that the <em>Bluey<\/em> team shares our mission of making the world a better place for all children, fans and families by helping them create memories that last a lifetime and inspire fans to dream big and imagine new possibilities. <em>Bluey<\/em> has captured the attention of kids around the world and we\u2019re proud to help the brand grow through consumer products.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBC Studios has sealed a global partnership with Hasbro for co-branded games and Play-Doh inspired by Ludo Studio\u2019s hit preschool series Bluey.<\/p>\n","protected":false},"author":1412,"featured_media":22803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[3671,2847,166,2848],"class_list":["post-22802","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bbc-studios","tag-bluey","tag-hasbro","tag-ludo-studio","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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