{"id":22762,"date":"2022-04-06T02:30:50","date_gmt":"2022-04-06T06:30:50","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2022-04-06T09:02:01","modified_gmt":"2022-04-06T13:02:01","slug":"mattel-ups-steve-totzke-to-president-cco","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-ups-steve-totzke-to-president-cco\/","title":{"rendered":"Mattel Ups Steve Totzke to President &amp; CCO"},"content":{"rendered":"<p>Steve Totzke has been elevated to president and chief commercial officer at Mattel.<\/p>\n<p>\u201cSteve has played an integral role in creating Mattel\u2019s current momentum, strong results and best-in-class commercial capabilities,\u201d Ynon Kreiz, chairman and CEO at Mattel said. \u201cWith Steve\u2019s oversight, the global commercial team has expanded our market leadership, strengthened relationships with Mattel\u2019s retail partners and created demand in an increasingly complex environment. I look forward to Steve\u2019s continued leadership as we further accelerate our performance in line with our growth strategy.\u201d<\/p>\n<p>Totzke was named executive VP and chief commercial officer at Mattel in 2018, responsible for driving Mattel\u2019s growth in markets worldwide and overseeing the company\u2019s unified global commercial organization. Totzke\u2019s contributions to Mattel span nearly 25 years across several senior general management positions, including sales, marketing and business operations.<\/p>\n<p>Prior to being named worldwide chief commercial officer, Totzke served as executive VP of commercial for the company\u2019s North America division. He has also served in several international leadership positions during his tenure with Mattel.<\/p>\n<p>Totzke serves on the board of directors of the Toy Association, the Mattel Children\u2019s Foundation and the advisory board for the Women in Toys Association.<\/p>\n<p>Totzke said: \u201cI am extremely proud to be part of this iconic company\u2019s transformation over the past several years, and I truly believe Mattel\u2019s best days are ahead. Most importantly, I take pride each day in supporting Mattel\u2019s purpose to empower the next generation to explore the wonder of childhood and reach their full potential. I look forward to leading our exceptional Mattel commercial organization into the future.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Steve Totzke has been elevated to president and chief commercial officer at Mattel.<\/p>\n","protected":false},"author":1033,"featured_media":22763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[271,6442],"class_list":["post-22762","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mattel","tag-steve-totzke","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel Ups Steve Totzke to President &amp; CCO - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-ups-steve-totzke-to-president-cco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Ups Steve Totzke to President &amp; CCO - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Steve Totzke has been elevated to president and chief commercial officer at Mattel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mattel-ups-steve-totzke-to-president-cco\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-06T06:30:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-06T13:02:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Steve_Totzke-mattel-0422.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-ups-steve-totzke-to-president-cco\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mattel-ups-steve-totzke-to-president-cco\/\",\"name\":\"Mattel Ups Steve Totzke to President &amp; CCO - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2022-04-06T06:30:50+00:00\",\"dateModified\":\"2022-04-06T13:02:01+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-ups-steve-totzke-to-president-cco\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mattel-ups-steve-totzke-to-president-cco\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-ups-steve-totzke-to-president-cco\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mattel Ups Steve Totzke to President &amp; CCO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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