{"id":22703,"date":"2022-03-29T10:11:48","date_gmt":"2022-03-29T14:11:48","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/mattel-signs-licensing-agreement-trolls\/"},"modified":"2022-03-29T14:57:32","modified_gmt":"2022-03-29T18:57:32","slug":"mattel-signs-licensing-agreement-for-trolls","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-signs-licensing-agreement-for-trolls\/","title":{"rendered":"Mattel Signs Licensing Agreement for Trolls"},"content":{"rendered":"<p>Mattel has signed a multiyear global licensing agreement with Universal Brand Development for DreamWorks Animation\u2019s <em>Trolls<\/em>.<\/p>\n<p>Through the agreement, Mattel has the rights to develop a full line of toys for the hit franchise, including dolls, vehicles, plush, games and more. The first collection is expected to launch at retailers around the world in fall 2023, coinciding with the November 2023 release of the new <em>Trolls<\/em> film.<\/p>\n<p>This agreement builds on Mattel and Universal Brand Development\u2019s existing licensing partnership for DreamWorks Animation\u2019s <em>Spirit Riding Free<\/em>, Illumination\u2019s <em>Minions<\/em>, Universal Pictures and Amblin Entertainment\u2019s <em>Jurassic World<\/em> and Universal\u2019s <em>Fast &amp; Furious<\/em>.<\/p>\n<p>\u201cDreamWorks Animation\u2019s <em>Trolls<\/em> has captivated the hearts of families all over the world with its colorful characters and optimistic message,\u201d said Nick Karamanos, senior VP of entertainment partnerships at Mattel. \u201cWe look forward to building upon our strong relationship with Universal and DreamWorks and make great toys that will inspire children to find their happy place with a spectacular <em>Trolls<\/em> line.\u201d<\/p>\n<p>\u201cWe\u2019re thrilled to expand our partnership with Mattel to include DreamWorks Animation\u2019s beloved <em>Trolls<\/em> franchise,\u201d said Joe Lawandus, senior VP and general manager of global toys and hardlines at Universal Brand Development. \u201cOur collaboration with Mattel will deliver an all-new innovative toy line that will bring the vibrant, musical world of the <em>Trolls<\/em> to life.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel has signed a multiyear global licensing agreement with Universal Brand Development for DreamWorks Animation\u2019s Trolls.<\/p>\n","protected":false},"author":1412,"featured_media":22707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[159,271,658,4823],"class_list":["post-22703","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-dreamworks-animation","tag-mattel","tag-trolls","tag-universal-brand-development","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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