{"id":22636,"date":"2022-03-21T09:40:53","date_gmt":"2022-03-21T13:40:53","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/teamto-iris-team-mighty-mike-u-k-licensing-push\/"},"modified":"2022-03-21T11:29:25","modified_gmt":"2022-03-21T15:29:25","slug":"teamto-this-is-iris-team-for-mighty-mike-u-k-licensing-push","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/teamto-this-is-iris-team-for-mighty-mike-u-k-licensing-push\/","title":{"rendered":"TeamTO &amp; This is Iris Team for Mighty Mike U.K. Licensing Push"},"content":{"rendered":"<p>TeamTO and the U.K. licensing agency This is Iris have been collaborating on a number of licensing initiatives for the animated comedy <em>Mighty Mike<\/em>.<\/p>\n<p>The first of those collaborations to be announced is with the online character specialists Character.com, with products being launched today. This includes apparel, nightwear and backpacks, with licensees TDP, Aykroyds and William Lamb.<\/p>\n<p>Karen Hewitt, co-founder of Character.com, said, \u201cWe are really excited to be working with This is Iris and to be the first to market with <em>Mighty Mike<\/em>. We know how popular Mike and his friends are, and we hope that this range will let their fans support their favorite canine in style.\u201d<\/p>\n<p>\u201cWe instantly loved this show the minute it was presented to us,\u201d commented Sarah Lawrence of This is Iris. \u201cThroughout the last year, we\u2019ve heard from licensees and retailers who have been watching Mighty Mike with their children, telling us that <em>Mighty Mike<\/em> is the perfect show to bridge the gap between preschool and tween with families coming together to watch Mike\u2019s humorous attempt to impress Iris, the neighbor\u2019s poodle! We\u2019re thrilled to be launching with Character.com. They loved the show and, together with our partners, have been fantastic in developing the collection during such a challenging time for all involved in manufacturing.\u201d<\/p>\n<p>\u201cWe have every confidence in this show as further deals are to be announced shortly,\u201d Lawrence continued. \u201cNot only is this show funny and packed with character, being non-verbal and built around our love for our pets, especially pugs, means that this show reaches a much wider audience.\u201d<\/p>\n<p>Patricia De Wilde, director of marketing and new business at TeamTO, added, \u201cWe are delighted to be working with This is Iris to make <em>Mighty Mike<\/em> a household name in the U.K. Sarah\u2019s original and creative approach to bringing out Mike\u2019s inherent humor, personality and charm is guaranteed to result in a spectacular licensing range. We can\u2019t wait for U.K. fans to discover our favorite pet pug!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TeamTO and the U.K. licensing agency This is Iris have been collaborating on a number of licensing initiatives for the animated comedy Mighty Mike.<\/p>\n","protected":false},"author":350,"featured_media":22637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[95],"class_list":["post-22636","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-teamto","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TeamTO &amp; This is Iris Team for Mighty Mike U.K. Licensing Push - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/teamto-this-is-iris-team-for-mighty-mike-u-k-licensing-push\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TeamTO &amp; This is Iris Team for Mighty Mike U.K. Licensing Push - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"TeamTO and the U.K. licensing agency This is Iris have been collaborating on a number of licensing initiatives for the animated comedy Mighty Mike.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/teamto-this-is-iris-team-for-mighty-mike-u-k-licensing-push\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-21T13:40:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-21T15:29:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/MightyMike-Tshirt-0322.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/teamto-this-is-iris-team-for-mighty-mike-u-k-licensing-push\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/teamto-this-is-iris-team-for-mighty-mike-u-k-licensing-push\/\",\"name\":\"TeamTO &amp; 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