{"id":22554,"date":"2022-03-04T08:50:45","date_gmt":"2022-03-04T13:50:45","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2022-03-04T16:08:35","modified_gmt":"2022-03-04T21:08:35","slug":"warnermedia-kids-familys-adina-pitt","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/warnermedia-kids-familys-adina-pitt\/","title":{"rendered":"WarnerMedia Kids &amp; Family\u2019s Adina Pitt"},"content":{"rendered":"<p>With the launch of the Cartoonito programming block, WarnerMedia Kids &amp; Family has broadened its reach in the preschool space. This means there\u2019s an even wider remit when acquiring top-tier third-party titles to sit alongside the bevy of first-rate originals on Cartoon Network and HBO Max. Adina Pitt, VP of content acquisitions, partnerships and co-productions for the Americas at WarnerMedia Kids &amp; Family, shares with <em>TV Kids\u00a0<\/em>what she\u2019s looking for from the marketplace.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"http:\/\/newsletters.worldscreen.com\/tvkids\/img\/2022-03-03-Adina-Pitt_KYAC-Exec.-Headshot.jpg\" alt=\"***Image***\" width=\"186\" height=\"228\" \/><strong>TV KIDS:<\/strong> Tell me about the role that acquisitions play on the channels and platforms you oversee.<br \/>\n<strong>PITT:<\/strong> My purview is across WarnerMedia Kids, Young Adult and Classics under Tom Ascheim. Amy Friedman is my direct boss. I oversee the content partnerships, acquisitions and co-pros for the linear and nonlinear platforms within the kids\u2019 group, so that\u2019s Cartoon Network and HBO Max.<\/p>\n<p>The role of content partnerships and acquisitions has been amplified quite a bit because the ecosystem is broader and the consumer requires that much more content than what we used to pick up. The frequency is greater, and the volume is greater. Ultimately, we have three studios, so the role of third-party content should be to complement and support the originals that are coming to us from [our] studios. It provides us an opportunity to give our viewers a chance to see stories from all over the world because we\u2019re such a global marketplace.<\/p>\n<p><strong>TV KIDS:<\/strong> How have your buying needs changed?<br \/>\n<strong>PITT:<\/strong> One of the biggest changes for us is we\u2019re now venturing into preschool\u2014we launched Cartoonito\u2014and we\u2019re also looking at live-action and tween content. We\u2019re looking at specials, snackable series, serialized series. The portfolio of demos and genres we\u2019re looking for has expanded to such an extent that it\u2019s hard to quantify. What\u2019s exciting for any producers out there is that, where we used to play in one sandbox, one lane\u2014kids 6 to 11, leaning toward boys\u2014it has expanded.<\/p>\n<p><strong>TV KIDS:<\/strong> What are some of the brand values that you must keep top of mind when sourcing programming? Is there anything that\u2019s a total no-go?<br \/>\n<strong>PITT:<\/strong> Not only kid-empowerment but also high-quality, great stories. For us, if you look at the preschool lineup, we do have a curriculum associated with that, called Human-Centric Learning. Within that, there are different parameters and qualities we\u2019re looking for. Anything that falls outside of that probably wouldn\u2019t work for us. Those are things like creativity, caring, courage, curiosity. When you do your homework and know the kind of content that each of our brands is looking for, it\u2019s easy to eliminate that thing that won\u2019t work for us. Anything that has imitable behavior that\u2019s dangerous. Anything that is tokenistic instead of being authentically diverse. Anything that doesn\u2019t fall within the brand attributes of any one of our platforms is probably a no-go for all of us. The good news is it leaves a tremendous runway for people to pitch us all kinds of content that we can seriously consider. We\u2019re living in such an extraordinary time; the impact of this pandemic on our viewers is real. It\u2019s important for us to tell stories in which kids can see themselves and allow kids to feel empowered. It\u2019s an important time for kindness, for all kinds of life-enriching words. It\u2019s not our job to do anything but entertain and fill kids\u2019 lives with humor and optimism. That gives producers a wide range of opportunities to come to us.<\/p>\n<p><strong>TV KIDS:<\/strong> In terms of genres, what are you currently on the lookout for? Is there anything you\u2019d like to pick up that you\u2019re not seeing enough of in the marketplace?<br \/>\n<strong>PITT:<\/strong> What I wish we would see more of is that diversity is not a one-trick pony. It is inclusive of the LGBTQ community. It is inclusive of diversity behind the camera, not just in front of the camera. We need to encourage and give permission to the producers out there to tell different stories and not be afraid of it and surround themselves with talent that will tell those authentic stories. We\u2019d love to see more of that. We\u2019re starting to see some great stories come from very different places. That\u2019s encouraging. But we still have a long way to go. Hopefully, what people are hearing is that this group of people is completely open to receiving that content and helping build brands for kids that are groundbreaking. That\u2019s an exciting task for all of us to take on.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The VP of content acquisitions, partnerships and co-productions for the Americas shares with TV Kids\u00a0what she\u2019s looking for from the marketplace.<\/p>\n","protected":false},"author":350,"featured_media":22555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[15,21],"tags":[3677,5888],"class_list":["post-22554","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","category-top-stories","tag-adina-pitt","tag-warnermedia-kids-family","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WarnerMedia Kids &amp; Family\u2019s Adina Pitt - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/warnermedia-kids-familys-adina-pitt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WarnerMedia Kids &amp; 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