{"id":22482,"date":"2022-02-18T09:45:19","date_gmt":"2022-02-18T14:45:19","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/mattel-inks-licensing-deal-santiago-seas\/"},"modified":"2022-02-18T11:44:32","modified_gmt":"2022-02-18T16:44:32","slug":"mattel-inks-licensing-deal-for-santiago-of-the-seas","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-inks-licensing-deal-for-santiago-of-the-seas\/","title":{"rendered":"Mattel Inks Licensing Deal for Santiago of the Seas"},"content":{"rendered":"<p>Mattel has entered into a multiyear global licensing agreement with Paramount Consumer Products for the animated preschool series <em>Santiago of the Seas<\/em>, which airs on Nickelodeon.<\/p>\n<p>Per the deal, Mattel has the licensing rights to create a full line of toys based on the property. Produced under the Fisher-Price brand, the line will include dolls, figures, playsets, vehicles, role play, plush, ride-ons and more. It is expected to launch at retailers worldwide this year.<\/p>\n<p>An action-adventure series, <em>Santiago of the Seas<\/em> follows the titular 8-year-old pirate captain and his best mates as they embark on rescues, search for treasure and keep the high seas safe to protect their home of Isla Encanto.<\/p>\n<p>Nick Karamanos, senior VP of entertainment partnerships at Mattel, said: \u201c<em>Santiago of the Seas<\/em> is an incredibly unique show infused with a Spanish-language and Latino-Caribbean culture curriculum. Setting records in its first season, Mattel has been working to introduce a full line of toys to support the show in time for its second season. We look forward to <em>Santiago of the Seas<\/em> as part of our broader relationship with the Paramount Consumer Products team.\u201d<\/p>\n<p>Dion Vlachos, executive VP of hardlines and retail at Paramount Consumer Products, said: \u201c<em>Santiago of the Seas<\/em> is such a dynamic show that authentically showcases and celebrates Latino-Caribbean culture, as it incorporates the Spanish language in an organic way that helps teach preschoolers throughout each episode. Partnering with Mattel will bring the fun-filled action adventures in the series to the toy line and allow fans to immerse themselves in this dual-language world and its culture.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel has entered into a multiyear global licensing agreement with Paramount Consumer Products for the animated preschool series Santiago of the Seas, which airs on Nickelodeon.<\/p>\n","protected":false},"author":1033,"featured_media":22483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[271,96,6394,5570],"class_list":["post-22482","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mattel","tag-nickelodeon","tag-paramount-consumer-products","tag-santiago-of-the-seas","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel Inks Licensing Deal for Santiago of the Seas - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-licensing-deal-for-santiago-of-the-seas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Inks Licensing Deal for Santiago of the Seas - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Mattel has entered into a multiyear global licensing agreement with Paramount Consumer Products for the animated preschool series Santiago of the Seas, which airs on Nickelodeon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-licensing-deal-for-santiago-of-the-seas\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-18T14:45:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-18T16:44:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/santiago-of-the-seas-nick-0222.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"324\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-licensing-deal-for-santiago-of-the-seas\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-licensing-deal-for-santiago-of-the-seas\/\",\"name\":\"Mattel Inks Licensing Deal for Santiago of the Seas - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2022-02-18T14:45:19+00:00\",\"dateModified\":\"2022-02-18T16:44:32+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-licensing-deal-for-santiago-of-the-seas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-licensing-deal-for-santiago-of-the-seas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-licensing-deal-for-santiago-of-the-seas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mattel Inks Licensing Deal for Santiago of the Seas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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