.<\/strong> \u201cThe last few years for AVOD have been quite intense!\u201d Bisner said as the market has grown tremendously. \u201cKidoodle.TV has had a major role to play in that happening. As we look at the AVOD landscape, there is a need for a focus on differentiation, value-add and, of course, partnerships that are supportive. The focus for us is to keep growing and supporting families and kids globally while elevating our relevance in the AVOD space with our partnerships and brands.\u201d<\/p>\nRights owners are more open to licensing to AVOD platforms now, Bisner said. \u201cOur reputation has been wildly celebrated as we are a new revenue stream in the business. We are grateful for all the partnerships we have and the brands we\u2019re able to bring to so many kids and families globally.\u201d<\/p>\n
Amid the pandemic, cord-cutting and parental fears over the dangers of content on the internet, Kidoodle.TV saw tremendous usage gains, Bisner said. \u201cParents aren\u2019t living in the dark when it comes to the dangers children face while online streaming. It takes a second for something to go wrong and streaming is no different. Our safe streaming mission combats that concern. We know parents want their kids to have access easily, be safe, and those reasons will continue to be guided by the principle that every child deserves to have a safe place to watch content.\u201d<\/p>\n
Bisner added, \u201cEvery day, there is reinforcement in the press about the dangers children face online, further elevating the need for the important work we do to keep kids safe streaming. It has been said time and time again: When you cross the street, you hold your child\u2019s hand, which is exactly what we do. Our human-driven approach is something we work hard on, for a reason.\u201d<\/p>\n
The slate encompasses more than 30,000 episodes of content. \u201cWe have a weekly release schedule that debuts 10 to 20 new shows. Our offering is robust, well organized and evolves as quickly as the attention span of a child. We work to ensure that not just the top brands are on Kidoodle.TV, but that favorites from all over are accessible. We are actively closing many deals a week,\u201d with a focus on \u201cneedle-moving brands.\u201d<\/p>\n
The service caters to kids under 12 in more than 160 countries, so Bisner always has her eye on an array of content options. On relationships with content suppliers, Bisner said: \u201cWe do a lot of the heavy lifting\u2026and we expect our partners to also contribute to that success. It\u2019s important that any company and brand in the AVOD space has a social media strategy\u201d to help drive interest in a show. \u201cBig brands will have the most success because they are known. The fun comes when we find a new gem that thrives and sits competitively next to the major brands.\u201d<\/p>\n
Gaming has become increasingly important to the platform, Bisner added. \u201cLast year, our gaming offering grew over 500 percent,\u201d with more additions in the works.<\/p>\n
On what she\u2019d like to see more of, Bisner noted: \u201cDiversity in content is grossly underserved. Viral content that shows real kids from many parts of the world is exciting. Gaming content is also a strong sector for us\u2014everything from Roblox to Minecraft continues to thrive as kids grow stronger in those communities.\u201d Movies and other content that can be eventized are also important, she said.<\/p>\n
The service also rolled out three originals in Q4 last year. \u201cIt\u2019s an important part of our strategy. We\u2019re going to be looking unique ways to do that, different models of production budgets that can change the landscape. It\u2019s not about quantity, it\u2019s about quality.\u201d<\/p>\n
Bisner also discussed the platform\u2019s new back-end analytics portal, which gives its content supply partners a \u201ctransparent view\u201d on real-time performance.<\/p>\n
Podcasts have been a new area for Kidoodle.TV. \u201cThe audio experience is a no-brainer when it comes to screen-time fatigue. Studying the podcast space has continuously pointed to it being an upward trend for kids.\u201d Adding more podcasts and music-based streams is a focus.<\/p>\n
On expanding the reach of Kidoodle.TV, Bisner said: \u201cConnected TVs, along with iOS and Android, have always been our major point of entry for families and will continue to be a major focus of expansion. Looking at the AVOD space in general, there are a lot of choices, and we will continue to look at new ways to break through the clutter and evolve as fast as the space is.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
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