100% Wolf<\/em> franchise.<\/p>\nThe company benefits from a portfolio of animation studios, including Flying Bark Productions in Australia, Studio Isar Animation in Germany, Little Airplane Productions in the U.S. and Studio 100 Animation in France. \u201cAll those studios can provide excellent quality series and movies,\u201d Bourlon said. \u201cWe are successfully selling them through Studio 100 Media and Studio 100 Film.\u201d<\/p>\n
Studio 100 also has an extensive portfolio of theme parks, a business that was hit hard amid Covid-19. \u201cWe invested a lot of money in the leisure business over the last ten years,\u201d Bourlon said. \u201cMore than 3.5 million people every year visit our theme parks. In Poland, we\u2019re creating two new theme parks now. We\u2019re looking at some other territories. All are [connected to] our television characters. We are convinced that Covid will be something that passes one day. That\u2019s why we are still investing and trying to expand and grow in this sector. Our group is unique in that we combine the production of live-action and animated series with the leisure business like theater shows and theme parks.\u201d<\/p>\n
On trends in the L&M business, Bourlon said, \u201cThere are more direct-to-consumer models and strong e-commerce coming up. Covid still limits the brick-and-mortar retail, and, of course, the second challenge is the change in consumer behaviors. We are working on that every day. But in general, we\u2019ve seen a positive development during the last years in regard to regional classics like Maya the Bee and Heidi. There\u2019s a lot of nostalgia around those characters. Parents like to share those emotions with their children. Even grandparents. This guarantees a reliable business. There\u2019s also a new focus on fashion and apparel for those classic brands. And we are focusing a lot on sustainability and the environment. For example, for Maya, we have a new eco-trend style guide to work on with our licensees. This reflects the need in licensing for sustainable product development.\u201d Studio 100 has also expanded its third-party licensing business, representing such properties as Sesame Street<\/em> and Beyblade<\/em>.<\/p>\nThe company\u2019s distribution business remained robust amid the pandemic, Bourlon said. AVOD is emerging, but we are \u201cstill testing the water rather than [it being] a significant part of our business,\u201d he said. SVOD platforms are providing an \u201copportunity to tell different stories that might not find their way to TV screens.\u201d<\/p>\n
Looking ahead, Bourlon says he\u2019s focused on the continued expansion of the theme parks and the company\u2019s IP slate, both owned and co-produced. Service work for the animation studios is also a priority.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hans Bourlon, CEO and co-founder of Studio 100, discussed the company\u2019s 360-degree approach to building brands in his TV Kids Festival keynote today.<\/p>\n","protected":false},"author":290,"featured_media":22408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2506],"class_list":["post-22407","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hans-bourlon","pmpro-has-access"],"yoast_head":"\n
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