{"id":22377,"date":"2022-02-03T09:42:38","date_gmt":"2022-02-03T14:42:38","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/panel-premiere-mcfire-family\/"},"modified":"2022-02-03T11:02:33","modified_gmt":"2022-02-03T16:02:33","slug":"panel-premiere-the-mcfire-family","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/panel-premiere-the-mcfire-family\/","title":{"rendered":"Panel & Premiere: The McFire Family"},"content":{"rendered":"

Pierre Sissmann, chairman and CEO of Cyber Group Studios, and Coralie Boitrelle-Laigle, head of content for M6 Group\u2019s kids\u2019 channels in France, gave a behind-the-scenes look at the animated series The McFire Family<\/em> at the TV Kids Festival today ahead of the premiere of the trailer for the show.<\/p>\n

The session, which you can view here<\/a><\/strong>, was moderated by Anna Carugati, the group editorial director of TV Kids<\/em>. Sissmann said the idea for The McFire Family<\/em> emerged following a conversation with his grandson, then 6 years old, about \u201creal-life superheroes.\u201d Sissmann started writing the series, about a family of firefighters who use cool vehicles and high-tech gear to save the day, in January 2020. Ira Singerman, the VP of development at Cyber Group Studios USA, then started co-writing the show with Sissmann; and Jacqueline Moody, whose credits include Gigantosaurus<\/em>, was tapped as head writer.<\/p>\n

Sissmann and his team pitched the project to M6. Boitrelle-Laigle says she was struck by the \u201camazing designs, strong concept\u2014it was love at first sight.\u201d Boitrelle-Laigle then saw more of the pitch at Cartoon Forum and decided to sign on as a development partner.<\/p>\n

What makes the show distinctive, Sissmann said, is that all characters are \u201chumans\u2014they didn\u2019t come from the sky or another planet. The powers they have were given to them by the firemen tech. And it\u2019s a real family. It\u2019s a family story. It\u2019s a fun comedy. And it\u2019s the power of the next generation.\u201d<\/p>\n

Boitrelle-Laigle added, \u201cFor a children\u2019s channel, a fireman program is a must-have, and now we have ours. We are so proud of it. We would like to have a good balance between The Incredibles<\/em> and a sitcom, the comedy and the real adventures. A family of firemen is perfect for this.\u201d<\/p>\n

\u201cIt\u2019s a rescuers show,\u201d Sissmann added. \u201cIt\u2019s caring about others\u2014your family, friends, the environment, animals. Especially in these times, in this pandemic era, people worry about their loved ones, and the children are very sensitive to this. The McFire family is sensitive to all the issues that can affect their friends, their kin. They can rescue animals, save children, prevent accidents.\u201d<\/p>\n

Those qualities give the show international appeal, Sissmann added. \u201cIt has a lot of diversity. It\u2019s a mixed family\u2014different origins, so different instincts. But ultimately, they get together to do the same thing. And the kids are real kids. It\u2019s a show that has a lot of comedy. Siblings arguing with each other, playing tricks on their parents. It\u2019s all very friendly and very fun to watch.\u201d<\/p>\n

Comedy remains key for broadcasters and platforms, Boitrelle-Laigle said. \u201cIt\u2019s very important for Gulli, as are positive values. Gulli is a free DTT channel in France, and we have a very large audience. It\u2019s very important for Gulli to be involved in and committed to societal issues such as gender equality and the environment. Those values are in the show. The stories are strong and intense. It fits perfectly for Gulli.\u201d<\/p>\n

On the L&M plan for the property, Sissmann said publishing is a key category, along with video games. \u201cWe are tapping an incredible subject: rescuing and firefighting.\u201d Discussions are underway in the U.S. for a master toy licensee and in France with two publishing companies. \u201cWe\u2019re still finishing the development with Gulli; we still have a couple of months to go before we launch the series. We have massive interest from broadcasters around the world. We\u2019ll sign licensing contracts once we go into production.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Pierre Sissmann, chairman and CEO of Cyber Group Studios, and Coralie Boitrelle-Laigle, head of content for M6 Group\u2019s kids\u2019 channels in France, gave a behind-the-scenes look at the animated series The McFire Family at the TV Kids Festival today ahead of the premiere of the trailer for the show.<\/p>\n","protected":false},"author":290,"featured_media":22378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[6367,357,6368,5723],"class_list":["post-22377","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-coralie-boitrelle-laigle","tag-pierre-sissmann","tag-the-mcfire-family","tag-tv-kids-festival","pmpro-has-access"],"yoast_head":"\nPanel & Premiere: The McFire Family - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/panel-premiere-the-mcfire-family\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Panel & Premiere: The McFire Family - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Pierre Sissmann, chairman and CEO of Cyber Group Studios, and Coralie Boitrelle-Laigle, head of content for M6 Group\u2019s kids\u2019 channels in France, gave a behind-the-scenes look at the animated series The McFire Family at the TV Kids Festival today ahead of the premiere of the trailer for the show.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/panel-premiere-the-mcfire-family\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-03T14:42:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-03T16:02:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/2022-02-03-1-mcfire.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/panel-premiere-the-mcfire-family\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/panel-premiere-the-mcfire-family\/\",\"name\":\"Panel & Premiere: The McFire Family - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2022-02-03T14:42:38+00:00\",\"dateModified\":\"2022-02-03T16:02:33+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/panel-premiere-the-mcfire-family\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/panel-premiere-the-mcfire-family\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/panel-premiere-the-mcfire-family\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Panel & Premiere: The McFire Family\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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