{"id":22373,"date":"2022-02-03T09:28:25","date_gmt":"2022-02-03T14:28:25","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/true-rainbow-kingdom-gets-licensing-agent-russia\/"},"modified":"2022-02-03T11:09:43","modified_gmt":"2022-02-03T16:09:43","slug":"true-and-the-rainbow-kingdom-gets-licensing-agent-in-russia","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-gets-licensing-agent-in-russia\/","title":{"rendered":"True and the Rainbow Kingdom Gets Licensing Agent in Russia"},"content":{"rendered":"<p>Guru Studio has tapped brand4rent to manage True and the Rainbow Kingdom\u2019s L&amp;M program in Russia and CIS.<\/p>\n<p>As the licensing agent in the region, brand4rent will build the brand across all consumer products, including games, apparel, housewares, accessories, publishing and party decorations.<\/p>\n<p>The <em>True and the Rainbow Kingdom<\/em> series launched in Russia this year on the free-to-air family channel Carousel, with all four seasons rolling out now. The brand is also on every main Russian VOD platform and has launched an official YouTube channel in Russia.<\/p>\n<p>Jonathan Abraham, VP of sales and business development at Guru Studio, said: \u201cbrand4rent has a proven track record of building long-lasting successful brands in Russia. With brand4rent, we&#8217;re confident that True will rise to be a strong licensed property in Russia.\u201d<\/p>\n<p>Denis Kulakov, CEO of brand4rent, said: \u201cWe\u2019re excited to work with a strong international player like Guru Studio and build the True and the Rainbow Kingdom brand in Russia. We\u2019re already seeing success with the brand due to the show\u2019s standout animation, charming characters and fun narrative.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guru Studio has tapped brand4rent to manage True and the Rainbow Kingdom\u2019s L&amp;M program in Russia and CIS.<\/p>\n","protected":false},"author":1033,"featured_media":22374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[747,1945,2939],"class_list":["post-22373","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-brand4rent","tag-guru-studio","tag-true-and-the-rainbow-kingdom","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>True and the Rainbow Kingdom Gets Licensing Agent in Russia - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-gets-licensing-agent-in-russia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"True and the Rainbow Kingdom Gets Licensing Agent in Russia - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Guru Studio has tapped brand4rent to manage True and the Rainbow Kingdom\u2019s L&amp;M program in Russia and CIS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-gets-licensing-agent-in-russia\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-03T14:28:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-03T16:09:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/GuruStudio-TrueandtheRainbowKingdom-1121.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-gets-licensing-agent-in-russia\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-gets-licensing-agent-in-russia\/\",\"name\":\"True and the Rainbow Kingdom Gets Licensing Agent in Russia - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2022-02-03T14:28:25+00:00\",\"dateModified\":\"2022-02-03T16:09:43+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-gets-licensing-agent-in-russia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-gets-licensing-agent-in-russia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-gets-licensing-agent-in-russia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"True and the Rainbow Kingdom Gets Licensing Agent in Russia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. She can be reached at cregan@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/chelsearegan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"True and the Rainbow Kingdom Gets Licensing Agent in Russia - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-gets-licensing-agent-in-russia\/","og_locale":"en_US","og_type":"article","og_title":"True and the Rainbow Kingdom Gets Licensing Agent in Russia - TVKIDS","og_description":"Guru Studio has tapped brand4rent to manage True and the Rainbow Kingdom\u2019s L&amp;M program in Russia and CIS.","og_url":"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-gets-licensing-agent-in-russia\/","og_site_name":"TVKIDS","article_published_time":"2022-02-03T14:28:25+00:00","article_modified_time":"2022-02-03T16:09:43+00:00","og_image":[{"width":600,"height":338,"url":"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/GuruStudio-TrueandtheRainbowKingdom-1121.jpg","type":"image\/jpeg"}],"author":"Chelsea Regan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Chelsea Regan","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-gets-licensing-agent-in-russia\/","url":"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-gets-licensing-agent-in-russia\/","name":"True and the Rainbow Kingdom Gets Licensing Agent in Russia - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2022-02-03T14:28:25+00:00","dateModified":"2022-02-03T16:09:43+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-gets-licensing-agent-in-russia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-gets-licensing-agent-in-russia\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-gets-licensing-agent-in-russia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"True and the Rainbow Kingdom Gets Licensing Agent in Russia"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a","name":"Chelsea Regan","description":"Chelsea Regan is the managing editor of World Screen. She can be reached at cregan@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvkids\/author\/chelsearegan\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/22373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/1033"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=22373"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/22373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media\/22374"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=22373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=22373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=22373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}