{"id":22320,"date":"2022-02-02T08:31:14","date_gmt":"2022-02-02T13:31:14","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2022-02-02T11:56:56","modified_gmt":"2022-02-02T16:56:56","slug":"sandbox-acquires-brazils-playkids","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/sandbox-acquires-brazils-playkids\/","title":{"rendered":"Sandbox Acquires Brazil&#8217;s PlayKids"},"content":{"rendered":"<p>Sandbox &amp; Co has acquired PlayKids, a digital education platform in Brazil.<\/p>\n<p>PlayKids provides video content, books and eLearning experiences through two core brands: the PlayKids app, a VOD platform for children aged 2 to 6, and Leiturinha, a kids\u2019 book-subscription service. Together, they reach more than 4 million monthly users.<\/p>\n<p>PlayKids\u2019 majority owner, Movile, will become a minority investor in Sandbox as a result of the acquisition.<\/p>\n<p>\u201cWe have been big fans of PlayKids and Leiturinha and are delighted to welcome them to the Sandbox family as a perfect complement to our existing suite of products,\u201d said Bhav Singh, founder and CEO of Sandbox. \u201cI\u2019m excited to have Guilherme Martins, CEO of PlayKids, on board to lead the rollout of our wider portfolio into LatAm and am equally thrilled that Movile is joining us as shareholders as we continue to build toward an industrial-scale enterprise focused on super-serving millennial and Gen Z families.\u201d<\/p>\n<p>\u201cLast year, following the pandemic\u2019s impact, there was a clear uptake in digital acceleration and a need to quickly reinvent how kids are educated and entertained during the lockdowns,\u201d said Guilherme Martins, CEO of PlayKids and founder of Leiturinha. \u201cI see that trend continuing and am excited to work with Bhav and the other Sandboxers to extend our digital offerings and introduce Sandbox\u2019s online learning products to the Latin American market.\u201d<\/p>\n<p>\u201cMovile\u2019s goal is to build leading companies that can transform the world, help them solve challenges and accelerate their growth,\u201d said Silvia Motta, strategy and M&amp;A director at Movile. \u201cWe have built PlayKids from an app serving a few thousand learners to a globally recognized children\u2019s education platform in the last few years. With the great talent, know-how and entrepreneurial grit that Sandbox offers, the combination of the two businesses will deliver engaging educational experiences and improve learning around the world. We look forward to continuing on this journey with Sandbox.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sandbox &amp; Co has acquired PlayKids, a digital education platform in Brazil.<\/p>\n","protected":false},"author":350,"featured_media":22321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1340,5112],"class_list":["post-22320","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-playkids","tag-sandbox-co","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sandbox Acquires Brazil&#039;s PlayKids - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/sandbox-acquires-brazils-playkids\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sandbox Acquires Brazil&#039;s PlayKids - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Sandbox &amp; 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