{"id":22249,"date":"2022-01-26T10:10:20","date_gmt":"2022-01-26T15:10:20","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/mattel-inks-new-princess-toy-deal-disney\/"},"modified":"2022-01-26T11:40:24","modified_gmt":"2022-01-26T16:40:24","slug":"mattel-inks-new-princess-toy-deal-with-disney","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-inks-new-princess-toy-deal-with-disney\/","title":{"rendered":"Mattel Inks New Princess Toy Deal with Disney"},"content":{"rendered":"<p>Mattel has secured a multiyear global licensing agreement to take back the rights to the Disney Princess and <em>Frozen<\/em> franchises from Hasbro.<\/p>\n<p>Through the new deal, Mattel will develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls and figures. The collection is expected to launch at retailers worldwide beginning in 2023.<\/p>\n<p>Mattel will develop a collection of dolls based on Disney Princess titles such as <em>Aladdin<\/em>, <em>Beauty and the Beast<\/em>, <em>Brave<\/em>, <em>Cinderella<\/em>, <em>The Little Mermaid<\/em>, <em>Mulan<\/em>, <em>Pocahontas<\/em>, <em>The Princess<\/em> <em>and the Frog<\/em>, <em>Sleeping Beauty<\/em>, <em>Snow White and the Seven Dwarfs<\/em>, <em>Tangled<\/em>, Disney&#8217;s<em> Frozen<\/em>, <em>The Little Mermaid <\/em>live action, <em>Moana <\/em>Disney+ series, <em>Tiana <\/em>Disney+ series, <em>Aladdin <\/em>live action, <em>Beauty and the Beast <\/em>live action, <em>Cinderella<\/em> live action and <em>Mulan<\/em> live action.<\/p>\n<p>Hasbro has held the licensing rights to Disney Princess and <em>Frozen<\/em> since 2016. Mattel held the rights previously. Mattel and Disney have also inked licensing agreements for Pixar Animation Studio\u2019s <em>Toy Story<\/em> and <em>Cars<\/em> franchises, as well as for <em>Lightyear<\/em>.<\/p>\n<p>Richard Dickson, president and chief operating officer at Mattel, said: \u201cWe are incredibly proud to welcome back the Disney Princess and <em>Frozen<\/em> lines to Mattel. As the worldwide leader in dolls, we look forward to bringing our unique Mattel Playbook approach to brand management, product and marketing expertise and unrelenting attention to detail and quality to create innovative and inspiring lines for these iconic stories and characters.\u201d<\/p>\n<p>Stephanie Young, president of Disney Consumer Products, Games and Publishing, added: \u201cThe courage and compassion found throughout our Disney Princess and <em>Frozen<\/em> stories and characters continue to inspire fans around the globe. By furthering our long-standing relationship with Mattel, we look forward to expanding the worlds of Disney Princess and <em>Frozen<\/em>, introducing an innovative new era of these beloved franchises through captivating products and play opportunities.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel has secured a multiyear global licensing agreement to take back the rights to the Disney Princess and Frozen franchises from Hasbro.<\/p>\n","protected":false},"author":1033,"featured_media":22250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[6352,271],"class_list":["post-22249","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-disney-princess","tag-mattel","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel Inks New Princess Toy Deal with Disney - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-new-princess-toy-deal-with-disney\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Inks New Princess Toy Deal with Disney - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Mattel has secured a multiyear global licensing agreement to take back the rights to the Disney Princess and Frozen franchises from Hasbro.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-new-princess-toy-deal-with-disney\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-26T15:10:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-26T16:40:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Princess-disney-mattel-0122.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-new-princess-toy-deal-with-disney\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-new-princess-toy-deal-with-disney\/\",\"name\":\"Mattel Inks New Princess Toy Deal with Disney - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2022-01-26T15:10:20+00:00\",\"dateModified\":\"2022-01-26T16:40:24+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-new-princess-toy-deal-with-disney\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-new-princess-toy-deal-with-disney\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-inks-new-princess-toy-deal-with-disney\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mattel Inks New Princess Toy Deal with Disney\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. She can be reached at cregan@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/chelsearegan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mattel Inks New Princess Toy Deal with Disney - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/mattel-inks-new-princess-toy-deal-with-disney\/","og_locale":"en_US","og_type":"article","og_title":"Mattel Inks New Princess Toy Deal with Disney - TVKIDS","og_description":"Mattel has secured a multiyear global licensing agreement to take back the rights to the Disney Princess and Frozen franchises from Hasbro.","og_url":"https:\/\/worldscreen.com\/tvkids\/mattel-inks-new-princess-toy-deal-with-disney\/","og_site_name":"TVKIDS","article_published_time":"2022-01-26T15:10:20+00:00","article_modified_time":"2022-01-26T16:40:24+00:00","og_image":[{"width":600,"height":375,"url":"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Princess-disney-mattel-0122.jpg","type":"image\/jpeg"}],"author":"Chelsea Regan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Chelsea Regan","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/mattel-inks-new-princess-toy-deal-with-disney\/","url":"https:\/\/worldscreen.com\/tvkids\/mattel-inks-new-princess-toy-deal-with-disney\/","name":"Mattel Inks New Princess Toy Deal with Disney - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2022-01-26T15:10:20+00:00","dateModified":"2022-01-26T16:40:24+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/mattel-inks-new-princess-toy-deal-with-disney\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/mattel-inks-new-princess-toy-deal-with-disney\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/mattel-inks-new-princess-toy-deal-with-disney\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"Mattel Inks New Princess Toy Deal with Disney"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a","name":"Chelsea Regan","description":"Chelsea Regan is the managing editor of World Screen. She can be reached at cregan@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvkids\/author\/chelsearegan\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/22249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/1033"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=22249"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/22249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media\/22250"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=22249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=22249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=22249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}