{"id":21934,"date":"2021-11-19T09:26:42","date_gmt":"2021-11-19T14:26:42","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/sesame-streets-new-direct-consumer-partnerships\/"},"modified":"2021-11-19T10:12:42","modified_gmt":"2021-11-19T15:12:42","slug":"sesame-streets-new-direct-to-consumer-partnerships","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/sesame-streets-new-direct-to-consumer-partnerships\/","title":{"rendered":"Sesame Street&#8217;s New Direct-to-Consumer Partnerships"},"content":{"rendered":"<p>Sesame Workshop has secured new deals with a number of direct-to-consumer brands for <em>Sesame Street<\/em>, including Hedley &amp; Bennett for kitchen gear and Nugget for an Elmo play couch.<\/p>\n<p>\u201cThe pandemic has changed the way consumers shop, accelerating ecommerce growth to new heights,\u201d said Gabriela Arenas, VP of global licensing at Sesame Workshop. \u201cWith the DTC model taking center stage and shifting even more retail activity online, we\u2019ve pivoted our licensing strategy to meet this new consumer demand. As we continue building long-term relationships with our fans, we\u2019re thrilled to collaborate with these trendsetting lifestyle brands and take an innovative multigenerational approach to propel our characters forward.\u201d<\/p>\n<p>Hedley &amp; Bennett\u2019s <em>Sesame Street<\/em>-inspired collection of aprons will feature Cookie Monster, Big Bird, Elmo and Bert and Ernie. Nugget has teamed up with <em>Sesame Street<\/em> to create the Elmo Nugget, featuring a soft patterned cushion in microsuede, a sturdy base in Elmo red and two triangle pillows with Elmo eyes and nose.<\/p>\n<p><em>Sesame Street<\/em> and NYC-based Staple joined forces on a new streetwear collaboration that mixes Staple\u2019s iconic pigeon and colorful graphics with favorite characters and includes adult shirts, hoodies, hats, outerwear, a rug and plush. The skincare brand Starface is launching a limited-edition collection inspired by <em>Sesame Street<\/em> characters.<\/p>\n<p>The yoga accessory brand Yune Yoga is offering a new collection featuring <em>Sesame Street<\/em>\u2019s Elmo, Cookie Monster, Big Bird, Oscar the Grouch and The Count that includes the Trekk travel mat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sesame Workshop has secured new deals with a number of direct-to-consumer brands for Sesame Street, including Hedley &amp; Bennett for kitchen gear and Nugget for an Elmo play couch.<\/p>\n","protected":false},"author":1033,"featured_media":21935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[635,518],"class_list":["post-21934","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-sesame-street","tag-sesame-workshop","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sesame Street&#039;s New Direct-to-Consumer Partnerships - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/sesame-streets-new-direct-to-consumer-partnerships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sesame Street&#039;s New Direct-to-Consumer Partnerships - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Sesame Workshop has secured new deals with a number of direct-to-consumer brands for Sesame Street, including Hedley &amp; Bennett for kitchen gear and Nugget for an Elmo play couch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/sesame-streets-new-direct-to-consumer-partnerships\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-19T14:26:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-19T15:12:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Elmo-Nugget-DTC-sesame-street-1121.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sesame-streets-new-direct-to-consumer-partnerships\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/sesame-streets-new-direct-to-consumer-partnerships\/\",\"name\":\"Sesame Street's New Direct-to-Consumer Partnerships - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2021-11-19T14:26:42+00:00\",\"dateModified\":\"2021-11-19T15:12:42+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sesame-streets-new-direct-to-consumer-partnerships\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/sesame-streets-new-direct-to-consumer-partnerships\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sesame-streets-new-direct-to-consumer-partnerships\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sesame Street&#8217;s New Direct-to-Consumer Partnerships\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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