{"id":21734,"date":"2021-10-14T09:27:57","date_gmt":"2021-10-14T13:27:57","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/guru-partners-reesee-pikwik-pack-china\/"},"modified":"2021-10-14T09:27:57","modified_gmt":"2021-10-14T13:27:57","slug":"guru-partners-with-reesee-for-pikwik-pack-in-china","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/guru-partners-with-reesee-for-pikwik-pack-in-china\/","title":{"rendered":"Guru Partners with Reesee for Pikwik Pack in China"},"content":{"rendered":"<p>Guru Studio has signed Reesee Entertainment as its licensing and media agency for the preschool series <em>Pikwik Pack<\/em> in China.<\/p>\n<p>Reesee will represent the preschool series across all licensing and merchandising categories, including toys, apparel, publishing, accessories and games, as well as broadcast television, digital media and other media.<\/p>\n<p>Currently, the series has been picked up by streaming platforms in China such as Tencent, Youku, together with agreements with national OTT providers such as Xiaomi, Haixin, Kukai and TCL and national IPTVs covering over 60 platforms in over 30 provinces in China. The series is slated to premiere in November 2021, with licensing programs and toy distribution to follow.<\/p>\n<p>&#8220;Preschoolers around the world are falling in love with <em>Pikwik Pack<\/em>,\u201d said Jonathan Abraham, VP of sales and business development at Guru Studio. \u201cWe\u2019ve known Ray and Cici for a long time and with their incredible team at Reesee, we believe they have the proven experience to lead <em>Pikwik Pack<\/em>\u2019s expansion into China.\u201d<\/p>\n<p>\u201cWe\u2019re excited to introduce this wonderful IP to kids in China,\u201d said Cici Zheng, VP of business development for media and licensing at Reesee. \u201cThe positive reaction from local media platforms has shown the high potential for <em>Pikwik Pack<\/em> in China. With its unique storytelling and super cute characters, we\u2019re looking forward to building a strong Chinese fan base and impressive consumer products program for <em>Pikwik Pack<\/em>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guru Studio has signed Reesee Entertainment as its licensing and media agency for the preschool series Pikwik Pack in China.<\/p>\n","protected":false},"author":350,"featured_media":21735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1945,4947],"class_list":["post-21734","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-guru-studio","tag-pikwik-pack","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guru Partners with Reesee for Pikwik Pack in China - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/guru-partners-with-reesee-for-pikwik-pack-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guru Partners with Reesee for Pikwik Pack in China - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Guru Studio has signed Reesee Entertainment as its licensing and media agency for the preschool series Pikwik Pack in China.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/guru-partners-with-reesee-for-pikwik-pack-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-14T13:27:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Pikwik-Pack-GURU-STUDIO-1020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/guru-partners-with-reesee-for-pikwik-pack-in-china\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/guru-partners-with-reesee-for-pikwik-pack-in-china\/\",\"name\":\"Guru Partners with Reesee for Pikwik Pack in China - 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