{"id":21372,"date":"2021-09-09T09:55:10","date_gmt":"2021-09-09T13:55:10","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/wildbrain-unveils-new-strawberry-shortcake-series\/"},"modified":"2021-09-09T11:35:56","modified_gmt":"2021-09-09T15:35:56","slug":"wildbrain-unveils-new-strawberry-shortcake-series","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/wildbrain-unveils-new-strawberry-shortcake-series\/","title":{"rendered":"WildBrain Unveils New Strawberry Shortcake Series"},"content":{"rendered":"

WildBrain is set to bring the classic Strawberry Shortcake character to screens for today\u2019s kids in the new animated series Berry in the Big City<\/em>.<\/p>\n

Berry in the Big City<\/em> is slated to premiere on September 18 in an exclusive double-episode event on the official Strawberry Shortcake channel on WildBrain Spark, the company\u2019s AVOD network on YouTube and YouTube Kids. It will be available initially in English, French, German, Spanish and Portuguese, by territory.<\/p>\n

New episodes will drop each Saturday following the premiere on Strawberry Shortcake\u2019s official channel through June 2022. Berry in the Big City<\/em> is produced by WildBrain\u2019s Vancouver animation studio with showrunner Michael Vogel. The series sees Strawberry Shortcake travel to Big Apple City, where the biggest names in baking go to get their big break. She\u2019s joined by her cat Custard and pals Orange Blossom, Lime Chiffon, Lemon Meringue and Blueberry Muffin, along with their own pets.<\/p>\n

Season one of Berry in the Big City<\/em> features 40×4-minute episodes in 2D animation for kids aged 3 to 6. A second 40-episode season of Berry in the Big City<\/em> has already been greenlit, and WildBrain Studios is in development on a slate of new, CG-animated 44-minute Strawberry Shortcake family specials for a streaming platform.<\/p>\n

Michael Riley, chief brands officer at WildBrain, said: \u201cStrawberry Shortcake has brought so much joy to children over the years, and now we\u2019re thrilled to provide today\u2019s generation with the opportunity to create new experiences and memories with the brand. While staying true to what makes Strawberry Shortcake special\u2014her sweetness, scent and joyful strawberry motif\u2014this new vision aims to inspire today\u2019s girls with relevant and empowering themes of diversity, sustainability and entrepreneurship. We\u2019ve teamed up with some amazing brand partners and have a fantastic schedule of events, social campaigns and activations lined up for the brand beginning this fall. Whether it\u2019s baking with mom in the kitchen, playing with scented dolls, enjoying new content on YouTube, immersing themselves in Roblox or reading books and listening to music, today\u2019s little girls are going to love making the new Strawberry Shortcake a big part of their lives.\u201d<\/p>\n

Vogel added: \u201cWorking with WildBrain Studios to reimagine Strawberry Shortcake for Berry in the Big City<\/em> has been a dream come true. This is a sweet and funny series, with modern, inclusive storytelling that I think today\u2019s kids are going to love. We\u2019ve captured all the adorable sweetness of Strawberry Shortcake while giving her a cool new look and a savvy \u2018can-do\u2019 attitude, perfect to inspire kids to embrace their dreams and do great things.\u201d<\/p>\n

Beginning on October 2, kids can enjoy WildBrain\u2019s brand-new Roblox game, Baking with Strawberry Shortcake<\/em>. The game invites fans to dive into an interactive 3D adventure, where they can play with each other and engage with Strawberry Shortcake and her friends in a digital world, customizing food trucks, creating baked goods and competing in baking contests.<\/p>\n

WildBrain is also rolling out a brand-new global franchise program specially designed for today\u2019s children through events, toys, games, books, music, learning and experiences they can share with their parents and friends. As part of the consumer products program, WildBrain has appointed Moose Toys as Master Toy Partner for Strawberry Shortcake. The company is developing a line of new Strawberry Shortcake toys and playsets to be unveiled in early 2022.<\/p>\n

Menal McGrath, VP of global licensing at Moose Toys, said: \u201cWe\u2019re thrilled to collaborate with WildBrain. Their position as a \u2018new-generation kids\u2019 entertainment leader makes them the ideal partner to introduce today\u2019s kids to such a beloved and iconic property. This aspirational, fun and fresh reimagining of Strawberry Shortcake gives us an incredibly exciting platform to deliver never-before-seen \u2018wow\u2019 products that will redefine how consumers see and experience the brand.\u201d<\/p>\n

Further, WildBrain CPLG has expanded its existing Strawberry Shortcake partnership with Penguin Young Readers Licenses for a range of new Berry in the Big City<\/em> storybooks, board books and sticker books, set to launch in 2022 in North America. Additional brands launching new Strawberry Shortcake partnerships at retail beginning in early 2022 include Naturipe (strawberries and blueberries), Sunkist Growers (oranges, lemons and limes), Envy Apples (apples), Langers (juice), Zolli Candy (dentist-approved lollipops), Dippin\u2019 Dots (ice cream), Snip-Its (kids’ hair salons), Challenge Butter (butter) and more.<\/p>\n","protected":false},"excerpt":{"rendered":"

WildBrain is set to bring the classic Strawberry Shortcake character to screens for today\u2019s kids in the new animated series Berry in the Big City.<\/p>\n","protected":false},"author":1033,"featured_media":21373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[6165,1257,1156],"class_list":["post-21372","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-berry-in-the-big-city","tag-strawberry-shortcake","tag-wildbrain","pmpro-has-access"],"yoast_head":"\nWildBrain Unveils New Strawberry Shortcake Series - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-unveils-new-strawberry-shortcake-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WildBrain Unveils New Strawberry Shortcake Series - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"WildBrain is set to bring the classic Strawberry Shortcake character to screens for today\u2019s kids in the new animated series Berry in the Big City.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-unveils-new-strawberry-shortcake-series\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-09T13:55:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-09T15:35:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/StrawberryShortcake_wildbrain-921.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-unveils-new-strawberry-shortcake-series\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-unveils-new-strawberry-shortcake-series\/\",\"name\":\"WildBrain Unveils New Strawberry Shortcake Series - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2021-09-09T13:55:10+00:00\",\"dateModified\":\"2021-09-09T15:35:56+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-unveils-new-strawberry-shortcake-series\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/wildbrain-unveils-new-strawberry-shortcake-series\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-unveils-new-strawberry-shortcake-series\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WildBrain Unveils New Strawberry Shortcake Series\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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