{"id":21354,"date":"2021-09-07T09:44:44","date_gmt":"2021-09-07T13:44:44","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/studio-100-media-inks-fashion-deal-maya-bee\/"},"modified":"2021-09-07T10:41:05","modified_gmt":"2021-09-07T14:41:05","slug":"studio-100-media-inks-fashion-deal-for-maya-the-bee","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/studio-100-media-inks-fashion-deal-for-maya-the-bee\/","title":{"rendered":"Studio 100 Media Inks Fashion Deal for Maya the Bee"},"content":{"rendered":"<p>Studio 100 Media has secured a partnership with the Danish sports brand hummel for <em>Maya the Bee<\/em> for German-speaking territories, the Nordics and France.<\/p>\n<p>The first apparel collection under the deal will hit stores under the hummel KIDS label in May 2022, with three more collections planned over the following 18 months. The fashion collections will include sweaters, sweatpants, T-shirts, bodysuits and footwear featuring exclusive <em>Maya the Bee<\/em> designs.<\/p>\n<p>The first products created for the babies\u2019 collection will feature a retro look, targeting parents, while the kids\u2019 collection will feature CGI and line art designs created from the CGI-animated <em>Maya the Bee<\/em> TV series.<\/p>\n<p>Allan Vad Nielsen, CEO of hummel, said: \u201cFor the very first time, two bees are coming together in perfect synergy, and we are excited to share our mutual journey of bringing the joy of sport and an active lifestyle to children everywhere. This collaboration is placed at the very heart of sports, making it the perfect fit for hummel KIDS and a crucial landmark for our international growth.\u201d<\/p>\n<p>Joachim Kn\u00f6dler, head of licensing distribution at Studio 100 Media, added: \u201cJust like hummel, we also believe that the more active children are, the better they are to lead an energetic, healthy and happy life. <em>Maya the Bee<\/em> shares these values in everything she represents. hummel is a well-renowned worldwide brand, and for the second year in a row, it has been named Denmark\u2019s most sustainable clothing brand in the annual Sustainable Brand Index. Consequently, this special licensing partnership is a perfect match for Studio 100 Media.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Studio 100 Media has secured a partnership with the Danish sports brand hummel for Maya the Bee for German-speaking territories, the Nordics and France.<\/p>\n","protected":false},"author":1033,"featured_media":21355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[6158,359,556],"class_list":["post-21354","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hummel","tag-maya-the-bee","tag-studio-100-media","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Studio 100 Media Inks Fashion Deal for Maya the Bee - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/studio-100-media-inks-fashion-deal-for-maya-the-bee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studio 100 Media Inks Fashion Deal for Maya the Bee - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Studio 100 Media has secured a partnership with the Danish sports brand hummel for Maya the Bee for German-speaking territories, the Nordics and France.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/studio-100-media-inks-fashion-deal-for-maya-the-bee\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-07T13:44:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-07T14:41:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/hummel-maya-the-bee-studio-100-921.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/studio-100-media-inks-fashion-deal-for-maya-the-bee\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/studio-100-media-inks-fashion-deal-for-maya-the-bee\/\",\"name\":\"Studio 100 Media Inks Fashion Deal for Maya the Bee - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2021-09-07T13:44:44+00:00\",\"dateModified\":\"2021-09-07T14:41:05+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/studio-100-media-inks-fashion-deal-for-maya-the-bee\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/studio-100-media-inks-fashion-deal-for-maya-the-bee\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/studio-100-media-inks-fashion-deal-for-maya-the-bee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Studio 100 Media Inks Fashion Deal for Maya the Bee\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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