{"id":21172,"date":"2021-08-03T09:00:04","date_gmt":"2021-08-03T13:00:04","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2021-08-03T09:15:03","modified_gmt":"2021-08-03T13:15:03","slug":"genius-brands-touts-continued-success-for-rainbow-rangers","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/genius-brands-touts-continued-success-for-rainbow-rangers\/","title":{"rendered":"Genius Brands Touts Continued Success for Rainbow Rangers"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Genius Brands International\u2019s hit animated series <\/span><i><span style=\"font-weight: 400\">Rainbow Rangers<\/span><\/i><span style=\"font-weight: 400\"> has continued to grow its viewership across multiple platforms worldwide as the brand develops a new retail program with Never Wrong Toys coming in 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The show\u2019s increasing viewership is in part due to its wide availability, including on its anchor platform Kartoon Channel! in the U.S., Netflix, Amazon Prime Video Direct, HBO Max, Nickelodeon Latin America and China\u2019s CCTV. This wide-reaching broadcast success has led to its developing retail program, which is based on a broad range of preschool products and will initially focus on the toy category. Its 2022 launch is set to coincide with the world premiere of season three.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cIt takes time for a brand to establish itself, but we are clearly seeing that this is now occurring with <\/span><i><span style=\"font-weight: 400\">Rainbow Rangers<\/span><\/i><span style=\"font-weight: 400\"> across multiple platforms, including the recent release of season one on Netflix, where the series cracked the Top 10 of children\u2019s programs for the first time, and is consistently a top performer in Netflix categories such as \u2018Girls Take the Lead,\u2019 \u2018Everyone\u2019s Watching\u2019 and \u2018Exciting TV Shows,\u2019\u201d said Jon Ollwerther, president of Kartoon Channel! and executive VP of business development at Genius Brands. \u201cAt the same time, we are witnessing adoption across a growing base of broadcasters, including the launch of <\/span><i><span style=\"font-weight: 400\">Rainbow Rangers<\/span><\/i><span style=\"font-weight: 400\"> on Paramount+ network on August 18.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Andy Heyward, chairman and CEO of Genius Brands, compared the success of <\/span><i><span style=\"font-weight: 400\">Rainbow Rangers<\/span><\/i><span style=\"font-weight: 400\"> to that of <\/span><i><span style=\"font-weight: 400\">Strawberry Shortcake<\/span><\/i><span style=\"font-weight: 400\">, \u201cwhich started with Hasbro Toys, but moved to Bandai Toys and Playmates, where it eventually drove a highly successful, multi-billion dollar global licensing program. We are taking a page from the <\/span><i><span style=\"font-weight: 400\">Strawberry Shortcake<\/span><\/i><span style=\"font-weight: 400\"> playbook, with Emmy Award-winning producer Mike Maliani of that property leading the production of <\/span><i><span style=\"font-weight: 400\">Rainbow Rangers<\/span><\/i><span style=\"font-weight: 400\"> in season three, introducing a twist in the new season\u2014the addition of a <\/span><i><span style=\"font-weight: 400\">scent<\/span><\/i><span style=\"font-weight: 400\"> in the storyline! Not unlike <\/span><i><span style=\"font-weight: 400\">Strawberry Shortcake<\/span><\/i><span style=\"font-weight: 400\"> where all the dolls and products were scented strawberry, the dolls and products coming forth from <\/span><i><span style=\"font-weight: 400\">Rainbow Rangers<\/span><\/i><span style=\"font-weight: 400\"> will be scented as well. We believe this will be a huge driver in the girls\u2019 product category.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Kelly Phelan, executive VP and general manager of global franchise development at Genius Brands, said, \u201c<\/span><i><span style=\"font-weight: 400\">Rainbow Rangers<\/span><\/i><span style=\"font-weight: 400\"> is a special series that is clearly resonating with young audiences around the world as we continue to build our viewership with new partners, such as Netflix, coming on board. To crack the Top 10 for the first time so quickly on Netflix, coupled with the traction we\u2019re gaining on Amazon and our own platform, Kartoon Channel!, is a testament to the strong appeal of the themes and positive messaging of the show. Our strategy continues to center around growth in viewership, which, in turn, is designed to feed our long-term merchandising strategy. We are enthusiastic about our partnership with Never Wrong Toys and are excited about developing an exciting range of preschool toys that tap into the most appealing elements of the show for 2022.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Season three is currently in production, with Hilary Cherniss and Sara Jane Sluke as head writers, Michael Maliani as director and Heyward as executive producer. It will premiere exclusively on Kartoon Channel!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genius Brands International\u2019s hit animated series Rainbow Rangers has continued to grow its viewership across multiple platforms worldwide as the brand develops a new retail program with Never Wrong Toys coming in 2022.<\/p>\n","protected":false},"author":1412,"featured_media":21173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1503,1807],"class_list":["post-21172","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-genius-brands-international","tag-rainbow-rangers","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Genius Brands Touts Continued Success for Rainbow Rangers - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/genius-brands-touts-continued-success-for-rainbow-rangers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genius Brands Touts Continued Success for Rainbow Rangers - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Genius Brands International\u2019s hit animated series Rainbow Rangers has continued to grow its viewership across multiple platforms worldwide as the brand develops a new retail program with Never Wrong Toys coming in 2022.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/genius-brands-touts-continued-success-for-rainbow-rangers\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-03T13:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-03T13:15:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/RainbowRangers-GeniusBrands-0821.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/genius-brands-touts-continued-success-for-rainbow-rangers\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/genius-brands-touts-continued-success-for-rainbow-rangers\/\",\"name\":\"Genius Brands Touts Continued Success for Rainbow Rangers - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2021-08-03T13:00:04+00:00\",\"dateModified\":\"2021-08-03T13:15:03+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/genius-brands-touts-continued-success-for-rainbow-rangers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/genius-brands-touts-continued-success-for-rainbow-rangers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/genius-brands-touts-continued-success-for-rainbow-rangers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Genius Brands Touts Continued Success for Rainbow Rangers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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