WildBrain CPLG has secured a number of new European partners for the Peanuts brand, brokered on behalf of Peanuts Worldwide.<\/p>\n
The latest collection of deals includes ranges launching across fashion, accessories, homewares and gifts for both children and adults in Benelux, Germany, Austria, Switzerland, Spain, the U.K., Italy and France. Further, WildBrain CPLG\u2019s remit for Peanuts now includes Nordic representation rights.<\/p>\n
WildBrain CPLG\u2019s Benelux team has inked deals with Dutch beachwear brand Shiwi (Luxor Fashion Group) for a spring\/summer 2021 collection targeted at boys, girls and men; Eastpak for a collection of Peanuts backpacks and travel bags, launching worldwide in July; and Leomil for a girls and women\u2019s footwear range, set to roll out across Europe in spring\/summer 2022.<\/p>\n
WildBrain CPLG\u2019s Germany, Austria and Switzerland team has extended its PUMA partnership with a second collection of kids\u2019 footwear, apparel and accessories inspired by Peanuts launching worldwide in July, following a successful first collection in spring 2021. The pet food brand PLATINUM has also been signed for a promotional deal, featuring Snoopy as its brand ambassador for a digital marketing campaign across Europe.<\/p>\n
In Spain, Andres Gallardo has launched its second handcrafted Peanuts collection, Dime Que Me Quieres has debuted a handmade artisan jewelry range and Zara Home has introduced a new line of babywear, towels, homeware and accessories at its stores and website worldwide. In Greece, Giovas is set to launch bags and accessories in a new back-to-school Peanuts collection.<\/p>\n
For the U.K., new spring\/summer apparel collections have launched from existing partners, including the baby and kidswear brand Cribstar and the adult fashion brand Vintage Supply. Childrenswear brand Lil\u2019 Cubs and the candle company Flamingo Candles have debuted their first Peanuts ranges.<\/p>\n
For Italy, WildBrain CPLG\u2019s local team has secured a deal with MyBeautyBox, which saw the monthly makeup subscription service\u2019s June mystery box dedicated to Peanuts. Long-term Italian publishing partner Foto Edizoni is adding Peanuts comic strips to its monthly crossword magazine and is also launching its first bi-monthly Peanuts-themed kids and teen crossword magazine.<\/p>\n
WildBrain CPLG\u2019s France team has secured deals with Parisian fashion design studio Sandro, which saw the recent worldwide launch of a Peanuts men\u2019s capsule collection, and with local fashion brand Cyrillus for a baby and children\u2019s collection. In Central and Eastern Europe, MPTECH has been signed for stationery and back-to-school items, with the first collection launching for back-to-school 2021.<\/p>\n
Tara Botwick, senior director of territory management in EMEA for Peanuts Worldwide, said: \u201cA key part of our Peanuts brand strategy is ensuring we\u2019re continually innovating and reaching our fans in unique ways. This latest wave of licensees and distinctive new collection launches promises to offer consumers of all ages some really fun and creative ways of engaging with Snoopy and the gang.\u201d<\/p>\n
Maarten Weck, executive VP and managing director at WildBrain CPLG, added: \u201cThe timeless Peanuts brand continues to prove its enduring popularity among a broad range of consumers, retailers and licensees across Europe and beyond, as demonstrated by these latest product ranges from both new and long-term partners. With the European licensing program continuing to diversify and gain further momentum, it\u2019s also fantastic to extend our remit and represent the brand across the Nordic market, which offers significant potential for additional growth.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
WildBrain CPLG has secured a number of new European partners for the Peanuts brand, brokered on behalf of Peanuts Worldwide.<\/p>\n","protected":false},"author":1033,"featured_media":21022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1481,5169],"class_list":["post-21021","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-peanuts","tag-wildbrain-cplg","pmpro-has-access"],"yoast_head":"\n