WildBrain CPLG has scored a new wave of deals in EMEA for the emoji brand across fashion, accessories and back-to-school categories.<\/p>\n
WildBrain CPLG\u2019s MENA team has inked a deal with Yellow Flower (Premium Brands) for an emoji apparel line spanning babywear and kids\u2019 t-shirts, now available at Carrefour stores across the Middle East. Andy Enterprises has developed a new line of emoji face masks, which has launched at Brands for Less\u2019s 45 stores in the region.<\/p>\n
Through a previously announced deal, Kuwaiti sports and high-street fashion retailer Al Nasser has introduced its first emoji brand apparel range targeting kids and women for spring\/summer 2021. The local high-end fashion retailer RIVA has also just launched its second emoji brand collection for teens and women.<\/p>\n
In Central and Eastern Europe, WildBrain CPLG is building upon its long-term relationship with Poland\u2019s St-Majewski with the launch of a new range of emoji stationery and gifts, including crayons, coloring pencils, notebooks, backpacks, diaries and money boxes. The line is now available online and at stores across Poland and Europe. In a further local deal, WildBrain CPLG has signed Utenos, who will launch an apparel collection for kids, tweens and young teens this summer.<\/p>\n
Marco Huesges, CEO and Founder of the emoji company, added: \u201cAn integral part of our emoji brand strategy is ensuring there\u2019s always a fresh and enticing range of on-trend products available to consumers of all ages. WildBrain CPLG continues to secure best-in-class partnerships and these new deals are no exception\u2014we\u2019re sure these new ranges will be a huge hit with our fans across EMEA.\u201d<\/p>\n
Roberto Pallottini, licensing manager MENA at WildBrain CPLG, said: \u201cThe instantly recognizable emoji brand continues to go from strength to strength, particularly across the MENA region, where it\u2019s become a key property for retailers, especially those within the fashion space. With its distinctive, vast and universal language, emoji offers endless possibilities for licensees and retailers to get creative, as demonstrated by this latest wave of products that offer consumers some really fun and unique ways to express themselves.\u201d<\/p>\n
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WildBrain CPLG has scored a new wave of deals in EMEA for the emoji brand across fashion, accessories and back-to-school categories.<\/p>\n","protected":false},"author":1033,"featured_media":20968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[5830,5169],"class_list":["post-20967","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-emoji","tag-wildbrain-cplg","pmpro-has-access"],"yoast_head":"\n