{"id":20921,"date":"2021-06-15T09:35:15","date_gmt":"2021-06-15T13:35:15","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/united-smile-appointed-true-rainbow-kingdom-toy-partner\/"},"modified":"2021-06-15T12:18:06","modified_gmt":"2021-06-15T16:18:06","slug":"united-smile-appointed-true-and-the-rainbow-kingdom-toy-partner","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/united-smile-appointed-true-and-the-rainbow-kingdom-toy-partner\/","title":{"rendered":"Master Toy Partner for True and the Rainbow Kingdom"},"content":{"rendered":"<p>Guru Studio has tapped United Smile to be the exclusive master toy partner for the preschool series <em>True and the Rainbow Kingdom<\/em>.<\/p>\n<p>United Smile has partnered with distributors around the world for the expansive product line based on the series. Among the global distributors already on board are Bandai in Spain, Giochi Preciocci in Greece, Imports Dragon in Canada and the U.S., First Group in the Middle East with the support of Spacetoon, Toyrrific in Israel, Token Toys in Mexico and Big Balloon in Australia with the support of Haven Licensing, which will be launching the line exclusively at Target. Toys hit shelves starting this fall at select retailers.<\/p>\n<p>A full line of storybooks (Chouette Publishing), activity books (Bendon) and costumes (Spirit Halloween) have already rolled out in North America with Licensing Street handling L&amp;M in the U.S. FashionUK (Apparel), Roy Lowe (Socks), Warner Music Group (Music) have also come on board, with bRAND-WARD handling L&amp;M in the U.K.<\/p>\n<p>Jonathan Abraham, VP of sales and business development at Guru Studio, said: \u201cJosue and his team have decades of experience in the toy industry and we\u2019re pleased to partner with a toy company as creative and strategic as United Smile. As consumer buying habits continue to evolve, we\u2019re seeing fast-moving and adaptive companies gain the upper hand. In just a few short months United Smile has developed and tooled a really unique and robust product line that we\u2019re very excited to share with kids this fall.\u201d<\/p>\n<p>Josue Rosenzweig, CEO at United Smile, said: \u201cWe are really proud of this strategic partnership with Guru Studio. With the support of Netflix, local TV channels and the brand\u2019s growing success on YouTube, <em>True and The Rainbow Kingdom<\/em> has all the ingredients to become an evergreen property for retailers around the world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guru Studio has tapped United Smile to be the exclusive master toy partner for the preschool series True and the Rainbow Kingdom.<\/p>\n","protected":false},"author":1033,"featured_media":20922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1945,2939,6058],"class_list":["post-20921","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-guru-studio","tag-true-and-the-rainbow-kingdom","tag-united-smile","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Master Toy Partner for True and the Rainbow Kingdom - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/united-smile-appointed-true-and-the-rainbow-kingdom-toy-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master Toy Partner for True and the Rainbow Kingdom - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Guru Studio has tapped United Smile to be the exclusive master toy partner for the preschool series True and the Rainbow Kingdom.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/united-smile-appointed-true-and-the-rainbow-kingdom-toy-partner\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-15T13:35:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-15T16:18:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/TRK_UnitedSmile_guru-studio-621.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/united-smile-appointed-true-and-the-rainbow-kingdom-toy-partner\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/united-smile-appointed-true-and-the-rainbow-kingdom-toy-partner\/\",\"name\":\"Master Toy Partner for True and the Rainbow Kingdom - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2021-06-15T13:35:15+00:00\",\"dateModified\":\"2021-06-15T16:18:06+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/united-smile-appointed-true-and-the-rainbow-kingdom-toy-partner\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/united-smile-appointed-true-and-the-rainbow-kingdom-toy-partner\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/united-smile-appointed-true-and-the-rainbow-kingdom-toy-partner\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Master Toy Partner for True and the Rainbow Kingdom\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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