9 Story Media Group has entered into a development deal with THINK450, the content and partnership arm of the National Basketball Players Association (NBPA), to bring NBA players into the kids’ and family entertainment space.<\/p>\n
The partnership includes two new basketball-themed series for kids: King of the Court<\/em>, a CG-animated and live-action hybrid series created by 9 Story\u2019s Angela C. Santomero and co-created by Alyson Piekarsky (Blue\u2019s Clues & You!<\/em>) and Halcyon Person, and Streetball<\/em>, a live-action series aimed at kids ages 6 to 11, created by Halcyon Person (Karma\u2019s World<\/em>).<\/p>\n \u201cWe are thrilled that we have the opportunity to partner with THINK450 on these upcoming properties,\u201d said Santomero, chief creative officer for 9 Story. \u201cBasketball is a metaphor for life! We have an aligned mission with THINK450 to create a series that empowers kids to learn about themselves through sportsmanship and love of the game. The opportunity to work with NBA players to share their truth will further engage kids to learn from and with their heroes.\u201d<\/p>\n \u201cOur players connect with audiences of all ages all over the world, and so many of them are parents too,\u201d said Christina Norman, head of content for THINK450. \u201cWe\u2019re excited about this opportunity to co-create with 9 Story and present players with the opportunity to tell stories that will resonate with kids and families.\u201d<\/p>\n \u201cMy relationship with the leadership at 9 Story goes back to my days at Nickelodeon,\u201d said Keith Dawkins of Rock Hill Media Ventures who helped broker the deal. \u201cForging this deal was important as we continue to seek best-in-class partners as part of my relationship with the NBPA. As one of those partners, 9 Story gets us closer to realizing our goals of creating diverse, impactful, and, lasting stories by, and inclusive of, NBA athletes.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" 9 Story Media Group has entered into a development deal with THINK450, the content and partnership arm of the National Basketball Players Association (NBPA), to bring NBA players into the kids’ and family entertainment space.<\/p>\n","protected":false},"author":350,"featured_media":20839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[221],"class_list":["post-20838","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-9-story-media-group","pmpro-has-access"],"yoast_head":"\n