{"id":20809,"date":"2021-06-08T08:15:41","date_gmt":"2021-06-08T12:15:41","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/magic-sesame-street\/"},"modified":"2021-06-08T11:14:09","modified_gmt":"2021-06-08T15:14:09","slug":"the-magic-of-sesame-street","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/the-magic-of-sesame-street\/","title":{"rendered":"The Magic of Sesame Street"},"content":{"rendered":"

TV Kids Summer Festival viewers got to spend some time with Cookie Monster before hearing from Ed Wells about how Sesame Workshop is building its content slate and its presence across the globe.<\/p>\n

Wells is executive VP and head of global media and education at Sesame Workshop. His conversation with TV Kids<\/em>\u2019 Anna Carugati began with him discussing Sesame Street<\/em>\u2019s enduring appeal as it heads into season 52 this year. \u201cOur philosophy hasn\u2019t changed. We are focused on core values like kindness and respect that we think are timeless and work not only in the U.S. but across the world. But we do realize the needs of children change periodically.\u201d<\/p>\n

Read excerpts from the session below, and watch the entire video here<\/a>.<\/strong><\/p>\n

Over the course of five decades, Sesame Workshop has understood that it needs to “focus on different issues and different needs because the environment has changed. Every year we take a step back and convene experts in curriculum and psychology and caregivers to say, what are kids and families facing right now that we need to address? What are the key issues in early childhood development that we can make a difference in? We try to narrow in on one or two core themes and build a curriculum and shows around that. That\u2019s a constant reinvention.”<\/p>\n

In addition to adapting to kids’ changing needs, Sesame Workshop has kept up with shifts in the media industry at large. “You’ve seen us evolve over the years from being primarily a linear platform to being now in the space where we are active across multiple different platforms, from linear to on-demand to digital ed-tech.”<\/p>\n

Sesame Workshop has also evolved its content slate. \u201cWe are more active now in our 51st year in different types of content and in different kinds of impact initiatives than we\u2019ve ever been. We\u2019ve gone from having one flagship program in production to having six or more in active production, more in active development and a slate beyond that that we\u2019re teeing up.\u201d<\/p>\n

Those run across different styles, including animation, live action and puppetry, Wells said, with a range of partners, including WarnerMedia, Apple TV+, Netflix and Tencent. \u201cWe\u2019re interested in finding great content solutions for early childhood education with great partners that deliver that content and share our fundamental belief system.\u201d<\/p>\n

Partners need to be \u201caligned with our overall mission of helping kids grow smarter, stronger and kinder,\u201d Wells explained. \u201cWe look for partners that believe in that mission, that understand the power of early childhood education to make an impact on the future. And we have a vigorous vetting process. You have to say no sometimes when there just isn\u2019t the right alignment.\u201d<\/p>\n

On Sesame Workshop\u2019s global reach, Wells noted: \u201cWe have distribution of our content in more than 130 countries around the world, but we also want to be active on the ground.\u201d Examples include efforts around the Syrian refugee crisis, with Sesame Workshop and the International Rescue Committee receiving a $100 million grant as part of the MacArthur Foundation\u2019s 100&Change initiative. That grant helped to fund Ahlan Simsim<\/em>, \u201cdesigned to help children with the skills they need to make it through these very difficult times.\u201d<\/p>\n

Wells also discussed Sesame Workshop\u2019s Coming Together initiative, \u201cfocused on addressing race in a more intentional manner than we had addressed it before.\u201d That included a CNN town hall on race and the Power of We<\/em> special with HBO Max. \u201cNow we are working on an educational framework for race. It will help children think through racial identity, racial equity and inclusion, as well as all the way through to being an \u2018upstander\u2019\u2014not just being a bystander or being non-racist, but also understanding the power of being anti-racist and what that means and how you can use your voice.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

TV Kids Summer Festival viewers got to spend some time with Cookie Monster before hearing from Ed Wells about how Sesame Workshop is building its content slate and its presence across the globe.<\/p>\n","protected":false},"author":290,"featured_media":20810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[6044,3008,635,518],"class_list":["post-20809","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-cookie-monster","tag-ed-wells","tag-sesame-street","tag-sesame-workshop","pmpro-has-access"],"yoast_head":"\nThe Magic of Sesame Street - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/the-magic-of-sesame-street\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Magic of Sesame Street - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"TV Kids Summer Festival viewers got to spend some time with Cookie Monster before hearing from Ed Wells about how Sesame Workshop is building its content slate and its presence across the globe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/the-magic-of-sesame-street\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-08T12:15:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-08T15:14:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Sesame-KidsFest-621.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/the-magic-of-sesame-street\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/the-magic-of-sesame-street\/\",\"name\":\"The Magic of Sesame Street - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2021-06-08T12:15:41+00:00\",\"dateModified\":\"2021-06-08T15:14:09+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/the-magic-of-sesame-street\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/the-magic-of-sesame-street\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/the-magic-of-sesame-street\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Magic of Sesame Street\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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