{"id":20780,"date":"2021-06-04T09:18:54","date_gmt":"2021-06-04T13:18:54","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/bbc-studios-inks-licensing-deal-vtech-bluey\/"},"modified":"2021-06-04T11:02:03","modified_gmt":"2021-06-04T15:02:03","slug":"bbc-studios-inks-licensing-deal-with-vtech-for-bluey","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/bbc-studios-inks-licensing-deal-with-vtech-for-bluey\/","title":{"rendered":"BBC Studios Inks Licensing Deal with VTech for Bluey"},"content":{"rendered":"<p>BBC Studios has secured a multi-territory licensing deal with VTech to expand its global licensing portfolio for the children\u2019s TV property <em>Bluey<\/em>.<\/p>\n<p>VTech\u2019s initial range for <em>Bluey<\/em> will feature popular characters from the series, with lines including electronic books, role play watches and a phone. Product is expected to launch at retail in both Australia and the U.S. in Q3 2022, followed by future rollouts in the U.K., France, Canada and New Zealand.<\/p>\n<p>Jointly commissioned by BBC Studios and ABC Children\u2019s, <em>Bluey<\/em> is produced by Ludo Studio in association with Screen Queensland and Screen Australia. The series is distributed internationally by BBC Studios outside of Australia.<\/p>\n<p>Andrew Barrett, director of product development and licensing at VTech, said: \u201cWe are delighted to be partnering with BBC Studios on this beautifully crafted show. Its focus on imaginative play combined with adventurous storytelling fits perfectly with our ethos of play, learn and develop.\u201d<\/p>\n<p>Julie Kekwick, senior licensing manager at BBC Studios, added: \u201cOur new partnership with VTech symbolizes a significant extension of our <em>Bluey<\/em> franchise, joining our other global partners such as Penguin Random House and complementing the highly successful Moose Toys, master toy range.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBC Studios has secured a multi-territory licensing deal with VTech to expand its global licensing portfolio for the children\u2019s TV property Bluey.<\/p>\n","protected":false},"author":1033,"featured_media":20781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[3671,2847,5312],"class_list":["post-20780","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bbc-studios","tag-bluey","tag-vtech","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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