The lifestyle brand Hype. has partnered with Nerf on a capsule collection of kids’ clothing and limited-edition blasters.<\/p>\n
Inspired by the culture of the Hype. HQ and the energy of the Nerf brand, the 40-piece apparel and accessory kidswear collection boasts all-over-prints, high-gloss print processes, reflective detailing and unisex shapes for children aged 4 to 14. Designed for all genders, the collection features Nerf\u2019s core color palette of orange and blue with pops of purple, neon green and yellow.<\/p>\n
Highlighting Hype.\u2019s signature camouflage print with Nerf references, there are graffiti-spray, galaxy space and gradient effects in t-shirts, crop tees, long-sleeved tees, hoodies, joggers, tracksuits, leggings and shorts. The heat map print nods to thermal vision, displaying the inspiration behind the collection, combined with elevations such as MA1 pockets, rip-stop panels and pocket overlays.<\/p>\n
There are also reusable metal water bottles, designed with the collaboration\u2019s core prints, with matching backpacks and lunch boxes with dart storage holders.<\/p>\n
Further, Hype. and Nerf have come together to give a limited number of blasters designed in the heat map and graffiti prints with co-branded darts to influencers and competition winners.<\/p>\n
The collaboration collection launches exclusively via Hype.\u2019s Shopping App, available on Android and Apple and online at www.justhype.com and retailers around the world.<\/p>\n
Sally Carnota, U.K. licensing director at Hasbro, said: \u201cWe are delighted to be partnering with Hype on this much-anticipated fashion collaboration which supports our strategy to elevate Nerf into a true lifestyle brand, for all genders. The collection showcases a blend of the Hype signature design with key Nerf iconography and we are so excited for the launch.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The lifestyle brand Hype. has partnered with Nerf on a capsule collection of kids’ clothing and limited-edition blasters.<\/p>\n","protected":false},"author":1033,"featured_media":20731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1326,4776],"class_list":["post-20730","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hype","tag-nerf","pmpro-has-access"],"yoast_head":"\n