{"id":20604,"date":"2021-05-05T09:22:37","date_gmt":"2021-05-05T13:22:37","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/wildbrain-emoji-pact-emojitown-ip\/"},"modified":"2021-05-05T11:24:41","modified_gmt":"2021-05-05T15:24:41","slug":"wildbrain-emoji-pact-for-emojitown-ip","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/wildbrain-emoji-pact-for-emojitown-ip\/","title":{"rendered":"WildBrain &amp; emoji Pact for emojitown IP"},"content":{"rendered":"<p>The emoji company has inked a content and licensing partnership with WildBrain to launch <em>emojitown<\/em>, a brand-new digital-first series and consumer-products extension of emoji.<\/p>\n<p>Under the partnership, WildBrain\u2019s AVOD network and digital studio WildBrain Spark and the emoji company are co-developing and co-producing the <em>emojitown<\/em> series, aimed at teens and young adults. WildBrain Spark, which holds exclusive global distribution rights to the show, will premiere <em>emojitown<\/em> on YouTube with a dedicated channel launching at the end of May.<\/p>\n<p>The initial rollout will feature the first four episodes of the show, followed by additional episodes rolling out weekly. WildBrain Spark and the emoji company have created <em>emojitown<\/em> for AVOD audiences and are supporting the series with digital marketing, paid-media campaigns and dedicated social media strategies. WildBrain Spark will also exclusively handle branded content opportunities and advertising sales for <em>emojitown<\/em> on YouTube.<\/p>\n<p>Further, WildBrain\u2019s global licensing agency WildBrain CPLG will handle worldwide licensing and merchandising rights for <em>emojitown<\/em>. WildBrain CPLG will work with emoji company and licensees to develop <em>emojitown<\/em> products across key categories for teens and young adults.<\/p>\n<p>Marco Huesges, founder and CEO of emoji company, said: \u201cThis is a significant development for the emoji brand, bringing our globally recognizable icons into the digital-content space. With their preeminent reputation on digital platforms, including YouTube, and their deep understanding of licensing and brand amplification, WildBrain Spark and WildBrain CPLG are the ideal collaborators for our push into new content creation and consumer products for the teen and young adult audience. Together, we will take this hugely exciting step in the evolution of emoji.\u201d<\/p>\n<p>Maarten Weck, executive VP and managing director of WildBrain CPLG, said: \u201cBuilding on our strong relationship with the emoji company, this expanded partnership combines the strengths of the much-loved emoji brand with our creative and collaborative capabilities across consumer products licensing, digital-content production and AVOD management.\u201d<\/p>\n<p>Rachel Taylor, commercial director of WildBrain Spark, added: \u201cWith its universal appeal, the emoji brand is ideal for the creation of an animated digital-first content offering, and our creative team has produced a funny, wry and edgy series, underpinned by bespoke data and insights drawn from our premium YouTube network. We\u2019re delighted that the emoji company saw us as the right partner to co-develop and launch this extension of its brand for today\u2019s digital-savvy audience of modern teens.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The emoji company has inked a content and licensing partnership with WildBrain to launch emojitown, a brand-new digital-first series and consumer-products extension of emoji.<\/p>\n","protected":false},"author":1033,"featured_media":20605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[6003,6004,1156],"class_list":["post-20604","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-emoji-company","tag-emojitown","tag-wildbrain","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WildBrain &amp; emoji Pact for emojitown IP - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-emoji-pact-for-emojitown-ip\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WildBrain &amp; emoji Pact for emojitown IP - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"The emoji company has inked a content and licensing partnership with WildBrain to launch emojitown, a brand-new digital-first series and consumer-products extension of emoji.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-emoji-pact-for-emojitown-ip\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-05T13:22:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-05T15:24:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/WildBrain-Spark-emojitown-521.png\" \/>\n\t<meta property=\"og:image:width\" content=\"656\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-emoji-pact-for-emojitown-ip\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-emoji-pact-for-emojitown-ip\/\",\"name\":\"WildBrain &amp; emoji Pact for emojitown IP - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2021-05-05T13:22:37+00:00\",\"dateModified\":\"2021-05-05T15:24:41+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-emoji-pact-for-emojitown-ip\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/wildbrain-emoji-pact-for-emojitown-ip\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-emoji-pact-for-emojitown-ip\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WildBrain &amp; emoji Pact for emojitown IP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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