{"id":20556,"date":"2021-04-27T09:00:38","date_gmt":"2021-04-27T13:00:38","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2021-04-27T10:24:54","modified_gmt":"2021-04-27T14:24:54","slug":"mattel-boards-karmas-world","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-boards-karmas-world\/","title":{"rendered":"Mattel Boards Karma\u2019s World"},"content":{"rendered":"<p>Mattel has aligned with 9 Story Media Group and Karma\u2019s World Entertainment in a multiyear global licensing deal for the new series <em>Karma\u2019s World<\/em>.<\/p>\n<p>The new CG animated series, created by Chris &#8220;Ludacris&#8221; Bridges, is set to premiere on Netflix later this year. Mattel has the global licensing rights to develop a line of toys for the franchise, including dolls and doll accessories, styling heads, role play, plush and more. The collection is expected to launch at retailers starting in fall 2022.<\/p>\n<p>\u201cAt Mattel, our purpose is to empower the next generation to explore the wonder of childhood and reach their full potential and we take great pride in creating a portfolio of toys that reflects the world kids see around them,\u201d said Nick Karamanos, senior VP of entertainment partnerships at Mattel. \u201cWe were inspired by Karma\u2019s story and message of self-empowerment, and look forward to introducing a line of toys that will bring her world to life for children across the globe.\u201d<\/p>\n<p>\u201cWe are thrilled to announce Mattel as our global toy partner for <em>Karma\u2019s World<\/em>,\u201d said Kyra Halperin, co-VP of consumer products at 9 Story. \u201cWe\u2019ve been blown away by their passion for the brand and creativity in translating it to a range of must-have toys for fans of the series. With Mattel\u2019s global reach for this age demographic and expertise in the doll space, we know they will develop an unrivaled program that will be loved by kids around the world.\u201d<\/p>\n<p>\u201c<em>Karma\u2019s World<\/em> is an important legacy that I want to leave for my daughters,\u201d said Bridges. \u201cThe world needs more positive portrayals of Black girls in pop culture. Mattel has really gotten behind Karma\u2019s messages of empowerment, self-expression and using your voice to change the world, and I\u2019m so excited for the impressive line they are developing to be available to kids everywhere.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel has aligned with 9 Story Media Group and Karma\u2019s World Entertainment in a multiyear global licensing deal for the new series Karma\u2019s World.<\/p>\n","protected":false},"author":350,"featured_media":20557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[221,5951,271],"class_list":["post-20556","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-9-story-media-group","tag-karmas-world","tag-mattel","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel Boards Karma\u2019s World - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-boards-karmas-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Boards Karma\u2019s World - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Mattel has aligned with 9 Story Media Group and Karma\u2019s World Entertainment in a multiyear global licensing deal for the new series Karma\u2019s World.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mattel-boards-karmas-world\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-27T13:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-27T14:24:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Karmas-World-9Story-0321.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-boards-karmas-world\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mattel-boards-karmas-world\/\",\"name\":\"Mattel Boards Karma\u2019s World - 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