{"id":20427,"date":"2021-04-07T09:29:44","date_gmt":"2021-04-07T13:29:44","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/french-licensing-agent-bluey\/"},"modified":"2021-04-07T11:27:05","modified_gmt":"2021-04-07T15:27:05","slug":"french-licensing-agent-for-bluey","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/french-licensing-agent-for-bluey\/","title":{"rendered":"French Licensing Agent for Bluey"},"content":{"rendered":"<p>BBC Studios has tapped France tv distribution as its French licensing agent for the hit children\u2019s series <em>Bluey<\/em>.<\/p>\n<p>France T\u00e9l\u00e9visions has also secured the series for France 5, which will launch the show on April 10 to air on weekends at 8:45 a.m. and on weekdays at 8:20 a.m. The episodes will also be available for catch-up on France T\u00e9l\u00e9visions\u2019 Okoo platform.<\/p>\n<p>BBC Studios\u2019 partnership with global master toy provider Moose Toys for <em>Bluey<\/em> includes France, and preparations to launch in the territory in 2022 are underway. Global master publishing partner Penguin Random House will launch books in France next year.<\/p>\n<p>For other product categories, France tv distribution is in the process of setting up a licensing program, with the upcoming recruitment of partners for textiles and accessories, bedding, outdoor games, party and home.<\/p>\n<p>Julie Kekwick, senior licensing manager at BBC Studios, said: \u201cBuilding on the success of <em>Bluey<\/em> in Australia, New Zealand, the U.S. and of course the widely anticipated launch in the U.K., I am delighted that we have expanded our preschool portfolio with France tv distribution as our licensing agent for <em>Bluey<\/em> alongside <em>Hey Duggee<\/em> and in turn strengthening our partnership with them.\u201d<\/p>\n<p>Aude de la Villarmois, director of the licensing department of France tv distribution, said:\u00a0&#8220;We are very happy to become the agent of the Bluey brand and thus strengthen our collaboration with the BBC (after the recent acquisition of <em>H\u00e9 Oua-Oua<\/em>). France tv distribution demonstrates once again its ambition to accompany the most powerful preschool brands. <em>Bluey<\/em> joins the large family of Okoo&#8217;s must-have brands and France tv distribution&#8217;s license lineup (<em>Peppa Pig<\/em>, <em>Pyjamasques<\/em>, <em>Masha and Michka<\/em> and <em>T&#8217;Choupi<\/em>). Our strong expertise in the preschool field makes France tv distribution a solid partner.&#8221;<\/p>\n<p>Vincent Brun, commercial and marketing director for Moose France, said: \u201cMoose Toys looks forward to working with France tv distribution to build on the outstanding break-out success of <em>Bluey<\/em> in both the U.S. and Australia and to roll out <em>Bluey<\/em> toys across France in 2022.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBC Studios has tapped France tv distribution as its French licensing agent for the hit children\u2019s series Bluey.<\/p>\n","protected":false},"author":350,"featured_media":20428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[3671,2847],"class_list":["post-20427","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bbc-studios","tag-bluey","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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