{"id":20163,"date":"2021-02-19T09:00:04","date_gmt":"2021-02-19T14:00:04","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2021-02-22T09:01:54","modified_gmt":"2021-02-22T14:01:54","slug":"cloudcos-creative-excellence-mandate","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/cloudcos-creative-excellence-mandate\/","title":{"rendered":"Cloudco Puts Creativity First"},"content":{"rendered":"

Ian Lambur, executive VP of content strategy and co-productions at Cloudco Entertainment, talks to <\/em>TV Kids about prioritizing creativity and the responsibility of kids’ content to entertain, inspire and educate.<\/em><\/p>\n

Leading Cloudco Entertainment\u2019s current portfolio of kids\u2019 titles is Care Bears: Unlock the Magic<\/em>, which has to its advantage a globally known brand at its center. Another brand boosted by nostalgia is the live-action series Holly Hobbie<\/em>, for which Cloudco is currently in production on a third season. Newer IP on the company\u2019s slate includes the animated kids\u2019 sitcom Boy Girl Dog Cat Mouse Cheese<\/em>, which has bowed in the U.K. on CBBC and on Gulli in France to a positive reception as the company preps the show\u2019s second season.<\/p>\n

\u201cOur goal is to create, develop and produce content, brands and consumer products that are all driven, always first and foremost, by creative excellence,\u201d says Ian Lambur, executive VP of content strategy and co-productions at Cloudco Entertainment. This creative excellence mandate is what sets the company apart in the international market, according to Lambur. \u201cCloudco is medium-agnostic. In other words,\u00a0what we develop and produce\u00a0has much more to do with what we think best services a creative idea or series versus a mandate to keep feeding an existing animated or live-action pipeline.\u201d<\/p>\n

With that being said, Cloudco is keen to add to its catalog \u201coriginal, dynamic, commercial and creatively driven ideas or concepts that make sense within our goal of a diversified portfolio,\u201d says Lambur. In essence, the goal is to put forward content that \u201cpops\u201d in the crowded kids\u2019 content landscape.<\/p>\n

Amid COVID-19, among the effects has been in-person schooling shutdowns that have left many kids not only learning from home for the better part of a year, but also forced to find much of their entertainment within the home. As a result, content aimed at them is playing a larger role.<\/p>\n

\u201cKids\u2019 content is largely carrying the responsibility to entertain, inspire and educate\u00a0kids that are spending much more time at home during the ongoing pandemic,\u201d says Lambur, who sees opportunity in both animation and live action. \u201cAnimation is seeing a huge surge, as it has fewer COVID-related production challenges versus live action. By the same token, live-action shows that are being shot\u00a0are carrying a higher value since there are fewer live-action productions.\u201d<\/p>\n

Looking ahead to the rest of 2021 and beyond, Lambur is hopeful that the shift from linear to OTT\u2014which has only accelerated over the last year\u2014begins to calm. With the new business landscape solidifying and taking shape, Lambur believes that it will become both more predictable and manageable.<\/p>\n

\u201cShort term, it feels as though the proliferation of new platforms will make existing brands with built-in awareness all the more valuable,\u201d he explains. \u201cWe also expect to see calculated bets, as new platforms try to get original, defining hits to help them create an identity and establish a base that will lead to more subscribers and bigger audiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Ian Lambur, executive VP of content strategy and co-productions at Cloudco Entertainment, talks to World Screen Newsflash about prioritizing creativity and the responsibility of kids’ content to entertain, inspire and educate. <\/p>\n","protected":false},"author":1033,"featured_media":20164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[18,21],"tags":[3936,5898],"class_list":["post-20163","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-cloudco-entertainment","tag-ian-lambur","pmpro-has-access"],"yoast_head":"\nCloudco Puts Creativity First - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/cloudcos-creative-excellence-mandate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cloudco Puts Creativity First - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Ian Lambur, executive VP of content strategy and co-productions at Cloudco Entertainment, talks to World Screen Newsflash about prioritizing creativity and the responsibility of kids' content to entertain, inspire and educate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/cloudcos-creative-excellence-mandate\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-19T14:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-22T14:01:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Worldscreen-BGDCMC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/cloudcos-creative-excellence-mandate\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/cloudcos-creative-excellence-mandate\/\",\"name\":\"Cloudco Puts Creativity First - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2021-02-19T14:00:04+00:00\",\"dateModified\":\"2021-02-22T14:01:54+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/cloudcos-creative-excellence-mandate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/cloudcos-creative-excellence-mandate\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/cloudcos-creative-excellence-mandate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cloudco Puts Creativity First\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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