{"id":19916,"date":"2021-01-26T09:18:25","date_gmt":"2021-01-26T14:18:25","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/wildbrain-cplg-expands-deal-eone-brands\/"},"modified":"2021-01-26T09:18:25","modified_gmt":"2021-01-26T14:18:25","slug":"wildbrain-cplg-expands-deal-on-eone-brands","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/wildbrain-cplg-expands-deal-on-eone-brands\/","title":{"rendered":"WildBrain CPLG Expands Deal on eOne Brands"},"content":{"rendered":"<p>Expanding its partnership with Hasbro Consumer Products, WildBrain CPLG has been appointed to represent the eOne brands <em>Peppa Pig<\/em>, <em>PJ Mask<\/em>s and <em>Ricky Zoom<\/em> in the Nordics and Central and Eastern Europe (CEE).<\/p>\n<p>These brands from Hasbro\u2019s global entertainment studio will join WildBrain CPLG\u2019s existing representation in these territories for Hasbro Consumer Products brands My Little Pony, Play-Doh, Monopoly and Nerf. WildBrain CPLG\u2019s remit on the Hasbro\/eOne portfolio in Nordics and CEE includes merchandising, publishing, promotions and short-term location-based entertainment.<\/p>\n<p>\u201cWe\u2019re very excited about expanding our partnership with WildBrain CPLG Nordic and CEE to represent the full combined Hasbro and eOne portfolio locally,\u201d said Delphine de Kool, licensing director for EMEA agents at Hasbro. \u201cWith a complete portfolio representation and WildBrain CPLG\u2019s local licensee and retail relationships, we see these regions as strong growth markets to continue to deepen our consumer connections and drive meaningful 360-degree retail programs.\u201d<\/p>\n<p>Slawomir Ekiert, managing director for CEE and Nordics at WildBrain CPLG, said: \u201cWe\u2019ve established a very successful relationship with Hasbro across many of the company\u2019s most popular and iconic family brands in key markets, and the addition of these beloved properties to our rights adds further breadth and depth to our partnership. Together with Hasbro, we look forward to building new opportunities to grow these brands in the Nordics and CEE and to creating greater synergy across our European activity.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expanding its partnership with Hasbro Consumer Products, WildBrain CPLG has been appointed to represent the eOne brands Peppa Pig, PJ Masks and Ricky Zoom in the Nordics and Central and Eastern Europe (CEE).<\/p>\n","protected":false},"author":350,"featured_media":19917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[295,166,5169],"class_list":["post-19916","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-eone","tag-hasbro","tag-wildbrain-cplg","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WildBrain CPLG Expands Deal on eOne Brands - 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