{"id":19827,"date":"2021-01-12T09:47:54","date_gmt":"2021-01-12T14:47:54","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/smurfs-athletes-today-ink-new-licensing-pact\/"},"modified":"2021-01-12T11:05:11","modified_gmt":"2021-01-12T16:05:11","slug":"the-smurfs-athletes-today-ink-new-licensing-pact","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/the-smurfs-athletes-today-ink-new-licensing-pact\/","title":{"rendered":"The Smurfs &amp; India&#8217;s Athletes Today Ink New Licensing Pact"},"content":{"rendered":"<p>LAFIG Belgium and IMPS, the worldwide licensors for <em>The Smurfs<\/em>, have secured a licensing partnership for the brand with Athletes Today for India.<\/p>\n<p>The agreement with Athletes Today will contribute to expanding the popularity of the brand with fans in India, where the new\u00a0<em>The Smurfs<\/em>\u00a0TV series will be broadcast on Nickelodeon and on free-to-air channels. Peyo\u2019s beloved characters are returning to the screen in a brand-new 3D version, taking the charm and comedy of the original and combining it with today\u2019s faster-paced world.<\/p>\n<p>V\u00e9ronique Culliford, president and founder of IMPS\/LAFIG and daughter of Peyo, said: \u201cIt was important for <em>The Smurfs<\/em> to have an agent in India and we\u2019re thrilled to have Athletes Today on board to maximize the value of <em>The Smurfs<\/em> brand across a broad range of consumer products that embody the colorful world of <em>The Smurfs<\/em>. This partnership will ensure the introduction of an innovative program of <em>The Smurfs<\/em> branded products in India.\u201d<\/p>\n<p>Smita Mishra, managing director at Athletes today, added: \u201cWe are truly honored and excited to be representing <em>The Smurfs<\/em> in India. With the release of the new TV series in 2021, we are looking at onboarding licensees across categories such as apparel, back to school, novelty items, etc.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LAFIG Belgium and IMPS, the worldwide licensors for The Smurfs, have secured a licensing partnership for the brand with Athletes Today for India.<\/p>\n","protected":false},"author":1033,"featured_media":19828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[5817,989,5818,990],"class_list":["post-19827","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-athletes-today","tag-imps","tag-lafig-belgium","tag-the-smurfs","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Smurfs &amp; India&#039;s Athletes Today Ink New Licensing Pact - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/the-smurfs-athletes-today-ink-new-licensing-pact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Smurfs &amp; India&#039;s Athletes Today Ink New Licensing Pact - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"LAFIG Belgium and IMPS, the worldwide licensors for The Smurfs, have secured a licensing partnership for the brand with Athletes Today for India.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/the-smurfs-athletes-today-ink-new-licensing-pact\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-12T14:47:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-12T16:05:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/smurfs-series-0121.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/the-smurfs-athletes-today-ink-new-licensing-pact\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/the-smurfs-athletes-today-ink-new-licensing-pact\/\",\"name\":\"The Smurfs &amp; India's Athletes Today Ink New Licensing Pact - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2021-01-12T14:47:54+00:00\",\"dateModified\":\"2021-01-12T16:05:11+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/the-smurfs-athletes-today-ink-new-licensing-pact\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/the-smurfs-athletes-today-ink-new-licensing-pact\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/the-smurfs-athletes-today-ink-new-licensing-pact\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Smurfs &amp; India&#8217;s Athletes Today Ink New Licensing Pact\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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