{"id":19811,"date":"2021-01-08T09:35:22","date_gmt":"2021-01-08T14:35:22","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/peppa-pig-celebrating-10-years-nick-jr\/"},"modified":"2021-01-08T09:35:22","modified_gmt":"2021-01-08T14:35:22","slug":"peppa-pig-celebrating-10-years-on-nick-jr","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/peppa-pig-celebrating-10-years-on-nick-jr\/","title":{"rendered":"Peppa Pig Celebrating 10 Years on Nick Jr."},"content":{"rendered":"<p>Hasbro has outlined plans for its tenth-anniversary celebrations for <em>Peppa Pig<\/em> in the U.S., marking a decade since the preschool show first aired on Nick Jr.<\/p>\n<p>Hasbro is marking the brand milestone with a year-long pipeline of new content, a new Hasbro toyline coming in the fall, and a full roster of marketing activations, brand collaborations and promotions. The anniversary celebrations kick off on March 1 with \u201cBest Of\u201d episodes of <em>Peppa Pig<\/em> airing Monday through Thursday from 8 a.m. to 9 a.m. on Nickelodeon. The week will conclude on March 5 with an all-new four-part special from season nine.<\/p>\n<p>There are also some new launches for the U.S. consumer-products program. This includes a collaboration with Reebok which will see a limited edition Reebok x Peppa collection featuring five unique footwear skus for toddlers and preschoolers set for release in early 2021. Hunter will debut a new collection of <em>Peppa Pig<\/em> boots, outerwear and accessories for kids in fall 2021 for the back-to-school season. These latest deals follow close behind a recent partnership with Urban Outfitters in the U.S. for the brand\u2019s first teen collection of apparel and accessories, which featured artwork from Peppa\u2019s debut music album release.<\/p>\n<p>Four new publishing titles inspired by the U.S. special episodes will be released in summer 2021. Book title formats will include pop-up, sticker and storybooks featuring iconic American locations.<\/p>\n<p>\u201cWe\u2019re incredibly excited to be celebrating 10 years of <em>Peppa Pig<\/em> in the U.S.,\u201d said Hasbro\u2019s Joan Grasso, VP of consumer products for North America. \u201cReaching this milestone cements Peppa\u2019s evergreen status and unlocks some exciting opportunities with new trend-led partners targeting multiple demographics that reflect the maturity of the brand.\u201d<\/p>\n<p>Also planned for the anniversary is the release of a frozen yogurt flavor, tea-times with fans and expanded charity initiatives, including National Jump in Muddy Puddles Day on April 1, Peppa Pig Birthday Parties and Playdates with The Little Gym and a year-long campaign with The Muddy Puddles Project, including Mess Fest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasbro has outlined plans for its tenth-anniversary celebrations for Peppa Pig in the U.S., marking a decade since the preschool show first aired on Nick Jr.<\/p>\n","protected":false},"author":350,"featured_media":19812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[166,256],"class_list":["post-19811","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hasbro","tag-peppa-pig","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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