{"id":19722,"date":"2020-12-11T08:30:03","date_gmt":"2020-12-11T13:30:03","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2020-12-14T09:04:54","modified_gmt":"2020-12-14T14:04:54","slug":"cakes-ed-galton-talks-distribution-trends","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/cakes-ed-galton-talks-distribution-trends\/","title":{"rendered":"CAKE\u2019s Ed Galton"},"content":{"rendered":"

Ed Galton, CAKE\u2019s managing director and chief commercial officer, tells <\/em>TV Kids about how a show\u2019s financing structure will largely dictate its distribution rollout plan and weighs in on how CAKE is navigating the shifting windowing landscape.<\/em><\/p>\n

From the Angry Birds<\/em> series to global megahits like Total Dramarama<\/em>, CAKE has established itself as a leading indie in the kids\u2019 and family entertainment space. The outfit operates under various models, including taking on finished product and boarding titles early to assist producers in crafting financing plans.<\/p>\n

TV KIDS:<\/strong> How have your windowing strategies evolved over the last year?
\nGALTON:<\/strong> The majority of platforms launching in the AVOD space are much more open to window sharing and non-exclusive deals than the traditional platforms we work with. They don\u2019t care as much about exclusivity, and to be honest, in the kids\u2019 space, exclusivity matters less. But those deals are not where we\u2019re getting the lion\u2019s share of our revenues. We\u2019re still making most of our money from SVOD platforms and traditional linear channels. While we will always push for non-exclusivity and a collapsing of as many windows as possible, the truth is that the traditional platforms have become more reticent about sharing than in the past. They don\u2019t want to give any window of opportunity to work with the SVOD players, and preserving AVOD rights has become a priority given that linear channels will ultimately migrate into that space.<\/p>\n

TV KIDS:<\/strong> What factors do you consider when developing a distribution strategy on any particular show?
\nGALTON:<\/strong> First of all, what kind of show it is will obviously dictate who you\u2019re going to be talking to. With a serialized show and a story arc that you have to follow, you are limited in who you can approach. The linear broadcasters are looking for snackable series that can be aired one episode at a time in any order, while VOD platforms look at viewing patterns differently. Secondly, the level of ambition and size of the show is where the economics come into play. The traditional method of how we finance shows has evolved. Some of the series we\u2019re working on are more ambitious with higher budgets. Certain platforms can afford to commit to that additional amount of money and have those shows made.<\/p>\n

With an established brand, you need to consider your licensing and merchandising strategy and the level of exposure available on platforms versus linear channels. Does it make more sense to be on the free-TV channels of the world, or is it more beneficial to have as many non-exclusive deals as you can so you can be visible on every platform? In addition, one needs to consider that if you are being held to exclusivity by a platform that you cannot extract data from, it becomes very challenging when selling in your licensing program.<\/p>\n

On the Angry Birds<\/em> shorts, our strategy from the very beginning was non-exclusive deals with all of our partners, and we found that the bigger the brand, the less exclusivity was an issue. In contrast, with a new show airing for the first time, partners demand exclusivity as they want the show to be associated with their platform. There is a bit of an irony there; as long as it gets eyeballs and ratings, that\u2019s what matters.<\/p>\n

TV KIDS:<\/strong> So you have to have your windowing strategy mapped out at the financing stage to ensure you\u2019re getting that ongoing return on investment?
\nGALTON:<\/strong> For sure, it comes into play from the very beginning. You have to understand, if I do this deal with this channel, how is that going to impact the rest of the sales moving forward? You have to make a choice and you have to be aware of the path you\u2019ve laid or the roadblocks you\u2019ve put in front of you by choosing those partners.<\/p>\n

TV KIDS:<\/strong> How has your distribution business fared this year, amid COVID-19 lockdowns?
\nGALTON:<\/strong> Money was allocated, people had budgets and there was still a need to spend. At the very beginning of lockdown, we saw an urgent demand for content that was already versioned and immediately available, and broadcasters were asking for educational content, given that kids were going to be off school for the next six months.<\/p>\n

We are more concerned about what next year will bring. At this point, we\u2019re still doing deals, and while we\u2019ve had some clients say they\u2019re waiting or they\u2019re on hold, we\u2019re in a consumption-based business and the need for content on platforms is not going to stop because of COVID-19. The advertising market is going to be negatively impacted and this will have an adverse effect on future programming budgets, but viewing patterns across all platforms have gone up. That\u2019s only good for us, and whether that will end is still to be determined.<\/p>\n

TV KIDS:<\/strong> Anything else going on at CAKE you\u2019d like to mention?
\nGALTON:<\/strong> The good news for the animation business is that we\u2019ve been less affected by COVID-19 than most, and fortunately, production has continued. At CAKE, we are finishing work on Mush-Mush <\/em>& the Mushables <\/em>and production is underway on the first new Angry Birds<\/em> long-form series Angry Birds: Summer Madness<\/em> for Netflix and the Netflix original Mama K\u2019s Team 4. <\/em>So far, the kids\u2019 sector has come out looking pretty good for producers and distributors of animated content and that\u2019s a relief in every sense.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ed Galton, CAKE\u2019s managing director and chief commercial officer, talks about how the company is navigating the shifting windowing landscape.<\/p>\n","protected":false},"author":290,"featured_media":19723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[15,21],"tags":[100,4821],"class_list":["post-19722","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","category-top-stories","tag-cake","tag-ed-galton","pmpro-has-access"],"yoast_head":"\nCAKE\u2019s Ed Galton - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/cakes-ed-galton-talks-distribution-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAKE\u2019s Ed Galton - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Ed Galton, CAKE\u2019s managing director and chief commercial officer, talks about how the company is navigating the shifting windowing landscape.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/cakes-ed-galton-talks-distribution-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-11T13:30:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-14T14:04:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/EdGalton-819.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/cakes-ed-galton-talks-distribution-trends\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/cakes-ed-galton-talks-distribution-trends\/\",\"name\":\"CAKE\u2019s Ed Galton - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2020-12-11T13:30:03+00:00\",\"dateModified\":\"2020-12-14T14:04:54+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/cakes-ed-galton-talks-distribution-trends\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/cakes-ed-galton-talks-distribution-trends\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/cakes-ed-galton-talks-distribution-trends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CAKE\u2019s Ed Galton\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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