{"id":19499,"date":"2020-10-30T09:00:07","date_gmt":"2020-10-30T13:00:07","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2020-11-02T08:57:54","modified_gmt":"2020-11-02T13:57:54","slug":"mondo-tv-groups-matteo-corradi","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mondo-tv-groups-matteo-corradi\/","title":{"rendered":"Mondo TV Group\u2019s Matteo Corradi"},"content":{"rendered":"

Matteo Corradi, CEO of Mondo TV, tells <\/em>TV Kids\u00a0about the company\u2019s strategy and ambitious plans for the future.<\/em><\/p>\n

Mondo TV Group\u2019s history dates back to 1965, when Orlando Corradi founded the operation to bring Japanese anime series into the Italian market. Today, the Mondo TV Group is a powerhouse in European kids\u2019 and family entertainment, delivering a 360-degree approach to managing its extensive portfolio of IPs.<\/p>\n

\"***Viacom***\"TV KIDS:\u00a0<\/strong>How is Mondo TV positioned within the Italian and European animation sector today?
\nCORRADI:\u00a0<\/strong>Mondo TV is a major European producer of content\u2014from animation to drama to reality TV\u2014for kids, teens and families, both in-house and as a production partner across TV, OTT and streaming. Mondo TV also distributes programming from its vast library of animated content. We are profitable, debt-free and have a major expansion plan. This includes building on the success of the group\u2019s licensing division, Mondo TV Consumer Products, which was founded in 2010. With the\u00a0expansion of the production capability of Mondo TV Producciones Canarias, we can now boast the potential for almost entirely European creative development of IPs, from the scripts to the final mixing: preproduction, visual development and 3D CGI animation in the Canaries and postproduction in Italy.<\/p>\n

To strengthen\u00a0our presence internationally\u2014and with particular focus on growing our presence in German- and English-speaking territories\u2014we have forged a strategic alliance with Toon2Tango. We are both honored and delighted to be working with Toon2Tango, the new kids\u2019 and family entertainment venture headed up by long-time television and movie industry experts Ulli Stoef and Jo Daris.\u00a0We plan to develop, co-produce and distribute eight series over the next four years, covering, between us, northern and southern Europe, as well as South America, the Middle East, Asia and Australia. This is an important development for both parties. For Mondo TV, it continues the group\u2019s drive to develop high-quality partnerships with some of the finest talent the world has to offer.\u00a0For both parties, this is an opportunity to build new, high-quality and successful cross-media brands and take control of all distribution channels. We are delighted with the partnership\u2019s progress to date and excited about its prospects.<\/p>\n

TV KIDS:\u00a0<\/strong>How have you evolved your business model and positioning given the changes in the landscape?
\nCORRADI:\u00a0<\/strong>The group\u2019s business model changed following the 2008 crisis. We knew that we needed a sound financial base and the listing on the stock exchange of our subsidiaries (Mondo TV Suisse, Mondo TV France and Mondo TV Iberoamerica) gave us that. We also realized that we had to adapt to new OTT and streaming platforms and to the opportunity various forms of digital media represent for brand exposure. We also saw the need to strengthen efforts in merchandising and associated toy development. The production hub in the Canary Islands has been very important to this approach: it allows us to bring much of our international work closer to the European market without additional costs thanks to the region\u2019s tax incentives.<\/p>\n

This business model has also given us a measure of resilience during the unexpected challenges thrown up by the ongoing pandemic.<\/p>\n

We plan to penetrate more European markets and to build on the growth of the licensing and merchandising business unit, while continuing to work with partners outside Europe to gain access to new markets, new skills and new ideas.<\/p>\n

As you can see, we don\u2019t waste time. That\u2019s partly because, as a family-run group, we react quickly to change.<\/p>\n

TV KIDS:\u00a0<\/strong>Tell us about your 360-degree approach to brand management.
\nCORRADI:\u00a0<\/strong>Our business model has evolved a great deal in the last 50 years. Today, we\u2019re a leading proponent of the 360-degree approach to property management.\u00a0We don\u2019t just build TV series; we build franchises\u2014right from ideas and early development through writing, funding and production to broadcast positioning and sales and licensing activities. Why? It\u2019s mainly to do with timing. If we control all or most of the process, we can ensure the delivery of the finished product, timed to support broadcasting schedules and licensing programs.<\/p>\n

TV KIDS:\u00a0<\/strong>You have many partners globally. Tell us about the importance of these alliances. What has made for such successful partnerships across borders?
\nCORRADI:\u00a0<\/strong>The Mondo TV Group as a whole combines in-house productions with a program of strategic alliances. This began four years ago when we started to take part in international co-productions, working on important IPs owned by third-party companies\u2014all major players in the sector. The aim was to take our content distribution base worldwide, alongside a solid licensing program. Of course, this also means we work with regional leaders in their fields, all of which have a strong talent base. Our recent animated co-productions have included Robot Trains<\/em>, a co-production with the Korean group CJ ENM, and Invention Story<\/em>, co-produced with York Animation of China. And we don\u2019t just pursue cross-border cooperation. The recent MeteoHeroes <\/em>project, launched in 2020, is a co-production with the leading Italian weather forecasting authority MOPI\u2014Meteo Expert.<\/p>\n

As for the future, the alliance with Ulli Stoef and Toon2Tango, as I mentioned earlier, will combine the creative and business strengths of both companies to extend the reach of both into multiple markets. We are also in the process of building alliances in North America.<\/p>\n

TV KIDS:\u00a0<\/strong>What are your plans for the CGI division at Mondo TV Producciones Canarias? How will this new development help you to further your overall goals for the business?
\nCORRADI:\u00a0<\/strong>We offer preproduction, visual development and 3D CGI animation from Mondo TV Producciones Canarias, our best-in-class European production studios in Tenerife owned by Mondo TV Iberoamerica.<\/p>\n

In fact, the Canaries division was a dream of my father\u2019s that this year became a reality when we bought the office in the center of Santa Cruz de Tenerife, where about 60 people will soon work. We have been there for about four years. We learned about recent incentive programs approved by the Canary Islands government that could significantly bring down the cost of production in Europe and thus bring our work base closer to our European co-producers. We moved quickly to become the first foreign investors in Tenerife\u2014further evidence that we react quickly to change.<\/p>\n

The initial aim for the Canaries division will be to make one or two CGI productions a year. Of course, we will keep up our collaborations with overseas partners, but now we also have a large animation studio in Europe.<\/p>\n

TV KIDS:\u00a0<\/strong>What are your overall priorities for Mondo TV in the 12 to 18 months ahead?
\nCORRADI:\u00a0<\/strong>Firstly, to remain focused on being a strong player in the European animation market. The pandemic and its economic effects may mean that there are fewer resources available to this sector than before. We shall have to see. However, I feel our size and reach will serve us well, as will our diverse portfolio, both in terms of content and target audience. This will continue; our projects will certainly remain in step with emerging trends, but they will also be innovative and engaging. But technology and new media won\u2019t sit still, and neither will we. The challenges of digital for this sector will grow. We are therefore working to integrate new cross-platform IPs for tweens and teens into our output.<\/p>\n

We will continue to develop our newer hits like MeteoHeroes<\/em>, which deals with the highly topical issue of climate change. This is a 100-percent Italian co-production that is now rolling out in multiple territories. Invention Story <\/em>is making its presence felt in Europe as well.\u00a0Our work with Toon2Tango will see the arrival of a number of shows, notably Hey Fuzzy Yellow<\/em>, an incredible combination of educational content with pure and crazy entertainment, and Agent 203<\/em>, a funny and exciting new\u00a0sci-fi (or better yet, spy-fi!) animated\u00a0comedy-adventure series about a young girl who becomes an intergalactic secret agent.\u00a0Gris\u00f9<\/em>, an update of a kids\u2019 classic, about a fire-breathing dragon who wants to be a firefighter, is another property we feel will have enormous appeal. New IPs Masked Cinderella<\/em> and Annie & Carola<\/em>will engage and amuse kids\u2014and broadcasters\u2014everywhere in the coming years. We are also keen to build on established successes like Sissi the Young Empress<\/em> and Robot Trains<\/em>. We have also successfully built a growing portfolio in recent years in areas such as live action (Heidi Bienvenida<\/em>), cross-platform teen lifestyle TV (House of Talent<\/em>) and more. We will continue to diversify when the right opportunities present themselves.<\/p>\n","protected":false},"excerpt":{"rendered":"

The CEO of Mondo TV talks about the company\u2019s strategy and ambitious plans for the future.<\/p>\n","protected":false},"author":290,"featured_media":19500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[15,21],"tags":[1716,116],"class_list":["post-19499","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","category-top-stories","tag-matteo-corradi","tag-mondo-tv","pmpro-has-access"],"yoast_head":"\nMondo TV Group\u2019s Matteo Corradi - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mondo-tv-groups-matteo-corradi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mondo TV Group\u2019s Matteo Corradi - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"The CEO of Mondo TV talks about the company\u2019s strategy and ambitious plans for the future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mondo-tv-groups-matteo-corradi\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-30T13:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-02T13:57:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/matteo-corradi.pdf-2019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"392\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mondo-tv-groups-matteo-corradi\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mondo-tv-groups-matteo-corradi\/\",\"name\":\"Mondo TV Group\u2019s Matteo Corradi - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2020-10-30T13:00:07+00:00\",\"dateModified\":\"2020-11-02T13:57:54+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mondo-tv-groups-matteo-corradi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mondo-tv-groups-matteo-corradi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mondo-tv-groups-matteo-corradi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mondo TV Group\u2019s Matteo Corradi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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