{"id":19460,"date":"2020-10-23T08:30:44","date_gmt":"2020-10-23T12:30:44","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2020-10-23T16:55:57","modified_gmt":"2020-10-23T20:55:57","slug":"olivier-dumont-monica-candiani-talk-hasbroeone-integration","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/olivier-dumont-monica-candiani-talk-hasbroeone-integration\/","title":{"rendered":"Olivier Dumont, Monica Candiani Talk Hasbro\/eOne Integration"},"content":{"rendered":"

eOne Family Brands’ Olivier Dumont and Monica Candiani talk to <\/em>TV Kids about how the integration with Hasbro has supersized their kids’ and family slate.<\/em><\/p>\n

Announcing its $4 billion acquisition of Entertainment One last summer, Hasbro cited Peppa Pig<\/em>, PJ Masks<\/em> and Ricky Zoom<\/em> as key additions to the global play and entertainment giant\u2019s stable of enviable brands. Under the leadership of Olivier Dumont, eOne Family had established itself as a major player in the preschool space, delivering hit properties to broadcasters and platforms across the globe and then building those shows into massive L&M brands (Peppa<\/em> alone has generated more than $1 billion in retail sales worldwide).<\/p>\n

Following the closing of the transaction in December, the integration of the two companies began, with eOne Family Brands set as Hasbro\u2019s new content arm. With Dumont at the helm as president, and Monica Candiani leading the distribution team as executive VP of content sales, the division is responsible for development, production and distribution of the merged company\u2019s kids\u2019 and family slate. \u201cThat includes Transformers<\/em>, Power Rangers<\/em>, My Little Pony<\/em>, and the different iterations of these brands, in addition to our preschool brands,\u201d Dumont tells TV Kids Weekly<\/em>. (The licensing and merchandising activities that Dumont previously oversaw at eOne have moved to Hasbro\u2019s own powerhouse consumer-products business.)<\/p>\n

The expanded slate has meant a bigger sales team under Candiani and lots of new clients. \u201cWe\u2019ve increased the number of partners on the digital and linear sides,\u201d Candiani explains, with the merger bringing some older-skewing properties to her previously preschool-heavy slate.<\/p>\n

\u201cIt was a very intense period, particularly from March to July,\u201d says Dumont, as the integration progressed amid a global pandemic. \u201cWe were getting our heads around all these new properties and their iterations, we had to greenlight a lot of shows and production wasn\u2019t slowing down.\u201d<\/p>\n

As for serving broadcasters during COVID-19 lockdowns, Dumont notes that eOne Family Brands could not answer the immediate call for educational content, but the company did spring into action to license more digital rights. \u201cEverybody wanted more of Peppa<\/em>, especially,\u201d Candiani says. \u201cI remember giving authorization overnight to license more content for digital. We have a strategy for the exploitation of digital content\u2014in some cases, we cannot give too much because of our linear agreements with broadcasters. Some public broadcasters and digital platforms called us, asking, Can I have more [rights] for one month? And then we extended for another and another, until June. Then everything calmed down. Everybody went back on track. But from mid-March till the end of June, we provided more digital rights to some of the key broadcasters, especially in Europe.\u201d<\/p>\n

While continuing to roll out Peppa Pig<\/em>, PJ Masks<\/em> and Ricky Zoom<\/em>, Candiani is especially excited to be working on My Little Pony: Pony Life<\/em>, the first new show based on a Hasbro brand under her remit. The brand-new production has already landed deals in Australia, New Zealand, Southeast Asia, the Middle East, the U.K., Latin America, the U.S., Canada, Germany and France. And there\u2019s more in store for the beloved My Little Pony<\/em> brand, Dumont says, noting that he\u2019s spent the last few months on a feature film, set to be released by Paramount in 2021, that will reinvent the storied property. \u201cIt\u2019s CGI, high-end, with a gorgeous look.\u201d Pony Life<\/em>, meanwhile, already has a second season in the works, Dumont says.<\/p>\n

Hasbro has a deep stable of brands that can be brought to life or reimagined with new content. On how he and his team are surveying this extensive portfolio, Dumont observes: \u201cThe mindset we had at eOne Family Brands ahead of Hasbro was to think about creating properties that could expand beyond just being a show, so we spoke the same language. We were used to thinking about the brand and consumer-products potential\u2026. It was like two pieces of a puzzle coming together. We\u2019re very strong in preschool and they didn\u2019t have a lot there, and they were very strong in older kids and we were developing brands on that side but not as many.\u201d<\/p>\n

As for eOne Family Brands\u2019 approach to cultivating a slate that will serve multiple segments of the market, Dumont says: \u201cWe think about those key commercial demos\u2014slightly more daily life preschool, action-adventure preschool, fashion brands [for older girls] and action-adventure brands. Very quickly, we saw there was a lot on the action-adventure side\u2014new iterations of Transformers<\/em>, Power Rangers<\/em>\u2014so we don\u2019t need to develop as many action-adventure shows. On the fashion side, we have My Little Pony<\/em>, which is massive. I think there are more opportunities on the girl-learning side. On the preschool end, there was one show in development at Hasbro that we took on. We had quite a few shows on our side, including one that is about to be greenlit, so we just continued with those, which were really embraced by the toy group.\u201d<\/p>\n

At present, Dumont and his team are working on the new My Little Pony show, My Little Pony: Pony Life<\/em>; a new Transformers<\/em>; the first season of Power Rangers Dino Fury<\/em>; season two of Ricky Zoom<\/em>, with season three in development; the rollout of season eight of Peppa Pig<\/em>; and season five of PJ Masks<\/em>, with development beginning on season six. Candiani and her team are also introducing Treehouse Detectives<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The eOne Family Brands execs on how the integration with Hasbro has supersized their kids’ and family slate.<\/p>\n","protected":false},"author":290,"featured_media":19461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[18,21],"tags":[3595,166,5502,2678],"class_list":["post-19460","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-eone-family-brands","tag-hasbro","tag-monica-candiani","tag-olivier-dumont","pmpro-has-access"],"yoast_head":"\nOlivier Dumont, Monica Candiani Talk Hasbro\/eOne Integration - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/olivier-dumont-monica-candiani-talk-hasbroeone-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olivier Dumont, Monica Candiani Talk Hasbro\/eOne Integration - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"The eOne Family Brands execs on how the integration with Hasbro has supersized their kids' and family slate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/olivier-dumont-monica-candiani-talk-hasbroeone-integration\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-23T12:30:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-23T20:55:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Candiani-Dumont-1020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/olivier-dumont-monica-candiani-talk-hasbroeone-integration\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/olivier-dumont-monica-candiani-talk-hasbroeone-integration\/\",\"name\":\"Olivier Dumont, Monica Candiani Talk Hasbro\/eOne Integration - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2020-10-23T12:30:44+00:00\",\"dateModified\":\"2020-10-23T20:55:57+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/olivier-dumont-monica-candiani-talk-hasbroeone-integration\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/olivier-dumont-monica-candiani-talk-hasbroeone-integration\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/olivier-dumont-monica-candiani-talk-hasbroeone-integration\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Olivier Dumont, Monica Candiani Talk Hasbro\/eOne Integration\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/mdaswaniworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Olivier Dumont, Monica Candiani Talk Hasbro\/eOne Integration - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/olivier-dumont-monica-candiani-talk-hasbroeone-integration\/","og_locale":"en_US","og_type":"article","og_title":"Olivier Dumont, Monica Candiani Talk Hasbro\/eOne Integration - TVKIDS","og_description":"The eOne Family Brands execs on how the integration with Hasbro has supersized their kids' and family slate.","og_url":"https:\/\/worldscreen.com\/tvkids\/olivier-dumont-monica-candiani-talk-hasbroeone-integration\/","og_site_name":"TVKIDS","article_published_time":"2020-10-23T12:30:44+00:00","article_modified_time":"2020-10-23T20:55:57+00:00","og_image":[{"width":600,"height":319,"url":"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Candiani-Dumont-1020.jpg","type":"image\/jpeg"}],"author":"Mansha Daswani","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mansha Daswani","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/olivier-dumont-monica-candiani-talk-hasbroeone-integration\/","url":"https:\/\/worldscreen.com\/tvkids\/olivier-dumont-monica-candiani-talk-hasbroeone-integration\/","name":"Olivier Dumont, Monica Candiani Talk Hasbro\/eOne Integration - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2020-10-23T12:30:44+00:00","dateModified":"2020-10-23T20:55:57+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/olivier-dumont-monica-candiani-talk-hasbroeone-integration\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/olivier-dumont-monica-candiani-talk-hasbroeone-integration\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/olivier-dumont-monica-candiani-talk-hasbroeone-integration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"Olivier Dumont, Monica Candiani Talk Hasbro\/eOne Integration"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad","name":"Mansha Daswani","description":"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvkids\/author\/mdaswaniworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/19460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/290"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=19460"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/19460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media\/19461"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=19460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=19460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=19460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}