{"id":18904,"date":"2020-07-23T09:25:47","date_gmt":"2020-07-23T13:25:47","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreenings-pocket-watch\/"},"modified":"2020-07-23T09:25:47","modified_gmt":"2020-07-23T13:25:47","slug":"worldscreenings-pocket-watch","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/worldscreenings-pocket-watch\/","title":{"rendered":"WorldScreenings: pocket.watch"},"content":{"rendered":"<p>Thanda Belker, the senior VP of global distribution at pocket.watch, spoke to Kristin Brzoznowski, executive editor of<em>World Screen<\/em>, via video conference about the company\u2019s global franchise-building strategy and the power of pocket.watch\u2019s incredibly popular content creators in connecting with Generation Alpha everywhere they are.<\/p>\n<div style=\"display: block; position: relative; max-width: 690px;\">\n \t                <div style=\"padding-top: 56.2504%;\">\n\t\t\t\t\t<video data-video-id=\"6172561866001\" \n\t\t\t\t\tdata-account=\"1120308147\" \n\t\t\t\t\tdata-player=\"default\" \n\t\t\t\t\tdata-embed=\"default\" \n\t\t\t\t\tdata-application-id \n\t\t\t\t\tclass=\"video-js\" \n\t\t\t\t\tcontrols=\"\"\n                    loop autoplay\n\t\t\t\t\tstyle=\"width: 100%; height: 100%; position: absolute; top: 0px; bottom: 0px; right: 0px; left: 0px;\"><\/div><\/video>\n\t\t\t\t\t<script src=\"\/\/players.brightcove.net\/1120308147\/default_default\/index.min.js\"><\/script><\/div>\n<p>Boasting more than 25 million YouTube subscribers for his channel Ryan\u2019s World, 8-year-old Ryan Kaji has gone from posting online videos of him and his family to a full-fledged franchise known the world over\u2014thanks to the backing of pocket.watch.<\/p>\n<p>pocket.watch has positioned itself as a new kind of studio, creating global franchises from the YouTube stars and characters loved by Generation Alpha. The company partners with the top creators in digital media to produce content and associated products, ranging from toys to toothbrushes to TV shows.<\/p>\n<p>Alongside Ryan\u2014whose brand profile includes the live-action series\u00a0<em>Ryan\u2019s Mystery Playdate<\/em>, which has reached more than 33 million viewers across Nickelodeon and Nick Jr. over the course of three seasons\u2014pocket.watch\u2019s roster includes the successful HobbyKidsTV and Jason Vlogs. The company recently unveiled its brand plans around 6-year-old Diana from the YouTube channel Kids Diana Show. The<em>\u00a0<\/em><em>Love, Diana<\/em>\u00a0franchise for kids ages 2 to 7 includes expansion of her YouTube channel\u2014said to be the third-largest in the world\u2014while extending into gaming, OTT streaming and a consumer-products line, including toys and apparel.<\/p>\n<p>See pocket.watch\u2019s Summer 2020 Showcase\u00a0<a href=\"https:\/\/bit.ly\/3eSCcZk\"><strong>here<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanda Belker, the senior VP of global distribution at pocket.watch, spoke to World Screen Newsflash via video conference about the company\u2019s global franchise-building strategy and the power of pocket.watch\u2019s incredibly popular content creators in connecting with Generation Alpha everywhere they are.\u00a0<\/p>\n","protected":false},"author":350,"featured_media":18905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2567,5584],"class_list":["post-18904","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-pocket-watch","tag-thanda-belker","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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