{"id":18889,"date":"2020-07-21T08:32:07","date_gmt":"2020-07-21T12:32:07","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/china-leisure-develop-nick-themed-attraction\/"},"modified":"2020-07-21T08:44:14","modified_gmt":"2020-07-21T12:44:14","slug":"china-leisure-to-develop-nick-themed-attraction","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/china-leisure-to-develop-nick-themed-attraction\/","title":{"rendered":"China Leisure to Develop Nick-Themed Attraction"},"content":{"rendered":"<p>In partnership with ViacomCBS, China Leisure Development Co. (CLDC) is developing a Nickelodeon-themed family entertainment center in the city of Shenzhen.<\/p>\n<p>The attraction will feature zones built around <em>SpongeBob SquarePants<\/em>, <em>PAW Patrol<\/em>, <em>Dora the Explorer<\/em> and <em>Teenage Mutant Ninja Turtles<\/em>, plus Nickelodeon-branded retail and a sit-down play caf\u00e9. Nickelodeon Playtime is expected to open in Q4 2020 at Shenzhen OCT Happy Harbor.<\/p>\n<p>Linda Dong, president of China Leisure, said \u201cWe are thrilled to be partnering with Nickelodeon to bring their highly popular brands to life in an FEC format. We see rapid growth in family entertainment spending in China and strong demand from shopping centers for experiential products. Nickelodeon Playtime is part of our strategy to capitalize on this trend.\u201d<\/p>\n<p>Gerald Raines, senior VP of global location-based Experiences at ViacomCBS, added: \u201cConnecting with audiences on-the-ground through immersive experiences remains an integral part of Nickelodeon\u2019s global business. We are proud to partner with China Leisure to launch Nickelodeon Playtime, and bring the brand and its iconic characters to families in Shenzhen and the surrounding areas.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In partnership with ViacomCBS, China Leisure Development Co. (CLDC) is developing a Nickelodeon-themed family entertainment center in the city of Shenzhen.<\/p>\n","protected":false},"author":290,"featured_media":18891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[5577,96,5108],"class_list":["post-18889","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-china-leisure-development-co","tag-nickelodeon","tag-viacomcbs","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>China Leisure to Develop Nick-Themed Attraction - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/china-leisure-to-develop-nick-themed-attraction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China Leisure to Develop Nick-Themed Attraction - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"In partnership with ViacomCBS, China Leisure Development Co. 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