{"id":18805,"date":"2020-07-06T09:34:29","date_gmt":"2020-07-06T13:34:29","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/genius-brands-create-stan-lee-universe\/"},"modified":"2020-07-06T09:34:29","modified_gmt":"2020-07-06T13:34:29","slug":"genius-brands-to-create-stan-lee-universe","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/genius-brands-to-create-stan-lee-universe\/","title":{"rendered":"Genius Brands to Create Stan Lee Universe"},"content":{"rendered":"

Genius Brands International and Stan Lee\u2019s POW! Entertainment have entered into an agreement to create Stan Lee Universe<\/em>.<\/p>\n

Stan Lee Universe<\/em> will assume worldwide rights, in perpetuity, to the name, physical likeness, physical signature, live-action and animated motion picture, TV, online, digital, publishing, comic book, merchandising and licensing rights to the late Stan Lee and his IP creations past (post-Marvel Entertainment), present and going forward.<\/p>\n

The deal will leave Genius Brands as the managing and controlling partner of the Stan Lee Universe joint venture. Lee was the creator of iconic characters such as Spider-Man, Iron Man, Black Panther, The Incredible Hulk, X Men, Thor, Captain America, Ms. Marvel,\u00a0 Silver Surfer, Antman, Nick Fury, Guardians of the Galaxy and The Avengers.<\/p>\n

Stan Lee Universe<\/em> will be built from the repository of all of the characters and IP created by Stan Lee, post-Marvel Entertainment, not otherwise elsewhere. It is drawn from over 100 original Stan Lee creations, from which it will develop and license approximately seven properties per year.<\/p>\n

Andy Heyward, chairman and CEO of Genius Brands, said, \u201cIn all of Hollywood, there is no greater prize. This is the Holy Grail. Stan Lee Universe is a once in a lifetime asset drawn from over 100 original, heretofore unexploited properties, created by the most successful creator of intellectual property of our time.\u201d<\/p>\n

\u201cIt\u2019s almost impossible to conceive that one mind created all this wealth,\u201d said Heyward. \u201cThe spinoffs alone defy the imagination.\u00a0From animated television to toys, apparel, video games and every conceivable licensed product imaginable, Stan Lee characters populate the screens and retail shelves worldwide. There is no creator who has influenced pop culture and created more successful entertainment. Not even Walt Disney. Over and over, again and again, he created characters and stories that resonated in the hearts and minds of all peoples of all ages around the world, with billions and billions and billions of dollars of motion picture box-office, television and consumer-product licensing.\u201d<\/p>\n

\u201cHaving worked with Stan and been a close friend for almost 30 years, nothing could make me prouder than for Genius Brands to become the guardian of both his brand and body of work,\u201d commented Heyward. \u201cI have no doubt that the greatest characters, the greatest stories, and the greatest hits from the mind of Stan Lee have yet to be told. As big as Spider-Man, Black Panther, X Men and the Avengers are today, tomorrow it will be Stan Lee\u2019s Tomorrow Men, his Stringbean,\u00a0his Black Fury and Virus.\u201d<\/p>\n

Former president of Marvel Productions, Margaret Loesch, said, \u201cStan Lee was a one of a kind. So is this asset,\u00a0Stan Lee Universe<\/em> is going to be an unimaginable source of blockbuster entertainment for many years to come.\u201d<\/p>\n

Former president of Walt Disney Television and chief content officer of Genius Brands\u2019 new Kartoon Channel!, David Neuman, said, \u201cThe spin-off opportunities for Kartoon Channel! alone are mindboggling, including a dedicated Stan Lee Universe<\/em> program block.\u201d<\/p>\n

Heyward concluded, \u201cWhen we looked at the depth of these creations that sit in this library, the magnitude and value of this asset slowly began to sink in. There simply is no greater treasure chest of intellectual property anywhere. I feel like we went down to the basement of John Lennon and Paul McCartney\u2019s recording studio and found 200 songs that had never been released.\u00a0One was called ‘Yesterday,’ another was called ‘Hey Jude,’ and another called ‘Sergeant Pepper.’ They were just waiting for us to bring them forth to the market, along with their names and likenesses, signatures, and the right to merchandise the Beatles. It feels that big to us!<\/p>\n

\u201cWe will be creating a dedicated business and creative unit specific to Stan Lee Universe<\/em>. For the millions of Stan Lee fans, we look forward to taking this unique asset and faithfully bringing the characters to the movie screens, to comic books, to toys and licensed products worldwide.<\/p>\n

\u201cFor the Genius Brands\u2019 shareholders, we look forward to effectively and smartly monetizing this asset across all platforms. I have no doubt that we will attract the most talented producers, directors, and marketers in the world as we unlock this one of a kind treasury and bring forth the next wave of Stan Lee creations for the world to experience and enjoy. We are proceeding immediately with our due diligence and expect final documentation to follow promptly thereafter.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Genius Brands International and Stan Lee\u2019s POW! 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