{"id":18799,"date":"2020-07-02T09:35:48","date_gmt":"2020-07-02T13:35:48","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/worldscreenings-mediatoons-catalog-tuned-times\/"},"modified":"2020-07-02T10:57:45","modified_gmt":"2020-07-02T14:57:45","slug":"worldscreenings-mediatoons-catalog-is-tuned-in-to-the-times","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/worldscreenings-mediatoons-catalog-is-tuned-in-to-the-times\/","title":{"rendered":"WorldScreenings: Mediatoon\u2019s Catalog Is Tuned In to the Times"},"content":{"rendered":"

J\u00e9r\u00f4me Alby, Mediatoon Distribution’s managing director, talks to TV Kids<\/em> about offering a wide range of kids\u2019 genres with a vast array of central themes targeting many different age groups of children.<\/p>\n

From Tom and Lili<\/em> and Sardine in Outer Space<\/em> to the upcoming Kid Lucky<\/em>\u2014based on the Lucky Luke graphic-novel character\u2014as well as Martin Morning<\/em>, Little Furry<\/em>, The Fox-Badger Family <\/em>and Yakari<\/em>, which centers on a young Native American boy, its catalog covers it all.<\/p>\n

\u201cSardine in Outer Space<\/em> takes place in space, Kid Lucky <\/em>takes place in the Wild West; then there\u2019s Martin Morning<\/em>, which takes place in school, for example,\u201d says Alby. \u201cThat\u2019s one of the key [aspects] of our catalog. And also the face value that these shows carry. A lot of them are book adaptations, which are good for the family; our catalog is mainly based on titles that are perfect for kids and families.\u201d<\/p>\n

As the coronavirus has led to more family viewing time than ever, Mediatoon\u2019s slate was primed to cater to this broader audience in addition to offering shows with an educational component, ideal for kids staying home from school amid the global pandemic. Among the shows with high educational value on offer from the Paris-based company is Taratabong, the World of the Meloditties<\/em>, which features talking instruments that teach kids about musical notes and the instruments that make them come alive. Alby also points to Quiz Time<\/em>, \u201ca quiz show in which Professor Zack asks questions to kids. In each episode, there are three themed questions\u2014from geometry, simple mathematics, things like that.\u201d<\/p>\n

In addition to the impact of COVID-19, the content industry is now having to reckon with the need to have more diverse stories to offer, as protests inspired by the Black Lives Matter movement in the U.S. indicate, among other things, how much work yet needs to be done to foster a more accepting and equitable global society. And again, Mediatoon finds itself somewhat ahead of the curve, with many of its shows already delivering diverse storytelling.<\/p>\n

Yakari<\/em>, for instance, follows a little Sioux boy who has the magical ability to communicate with animals. \u201cAnother show that is very famous in our catalog is Inami<\/em>, about a boy from an Indian tribe in the Amazon,\u201d says Alby. \u201cBut the key thing is that our heroes are mainly animals who live together, and in that way, we actually promote diversity and acceptance.\u201d<\/p>\n

The Fox-Badger Family<\/em>, produced by Ellipsanime and Dargaud Media, is a perfect example. The preschool adventure comedy centers on the family that\u2019s created when a badger named Edmund falls in love with a fox named Margaret and they move in together with his three badger offspring and her fox daughter. \u201cIn wildlife, sometimes foxes and badgers share the same burrow,\u201d notes Alby. \u201cIt\u2019s a blended family because it\u2019s technically two different animals that have learned to live together. There\u2019s also the thematic of living and being brought up by someone that is not your biological dad or mom.\u201d The show is a 2020 TV France International Export Awards nominee and one of the three best-exported French shows for 2019. Lucas etc.<\/em>, a live-action series that is performing better every week, according to Alby, also features a blended family and diversity within Lucas\u2019 group of friends.<\/p>\n

\u201cIt\u2019s one key thing that America has in common with Europe,\u201d says Alby. \u201cBoth are parts of the world that are melting pots. We\u2019ll build stronger things to that.\u201d And as a company that mainly operates within the world of animation, Mediatoon can continue to deliver more content\u2014across all kids\u2019 genres for all ages\u2014despite a pandemic that has caused more than a hitch for many businesses.<\/p>\n

\u201cA very good thing about an animated show and animated characters is that they\u2019re quite immune to viruses,\u201d says Alby. \u201cFor the time being, and we\u2019re really crossing our fingers, our production lineup has not been affected by the coronavirus. So, my hope, my deepest hope, is that it won\u2019t last too much longer and that we\u2019ll continue that trend.\u201d<\/p>\n

See Mediatoon Distribution\u2019s Summer 2020 Showcase here<\/strong><\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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