{"id":18766,"date":"2020-06-25T09:20:09","date_gmt":"2020-06-25T13:20:09","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/wildbrain-spark-launches-literacy-focused-channel\/"},"modified":"2020-06-25T09:20:09","modified_gmt":"2020-06-25T13:20:09","slug":"wildbrain-spark-launches-literacy-focused-channel","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/wildbrain-spark-launches-literacy-focused-channel\/","title":{"rendered":"WildBrain Spark Launches Literacy-Focused Channel"},"content":{"rendered":"<p>WildBrain Spark has launched a dedicated channel of subtitled content for kids on its YouTube network, in support of the Turn on the Subtitles (TOTS) literacy campaign.<\/p>\n<p>WildBrain Spark\u2019s Literacy for Kids channel features popular episodes from its library of kids&#8217; shows, including <em>Yo Gabba Gabba<\/em>, <em>In the Night Garden<\/em> and <em>Rev &amp; Roll<\/em>, with same-language subtitling. New episodes will be published weekly and are available globally in English.<\/p>\n<p>Jon Gisby, executive VP and managing director at WildBrain Spark, said: \u201cWe knew we wanted to support this valuable initiative from its inception and have now launched a dedicated 100% subtitled WildBrain Literacy for Kids channel. TOTS has a simple message backed by compelling research and the benefits are significant and important, as well as aligning completely with our values. With kids spending so much time at home viewing content, and parents seeking to support home-learning, this initiative is also incredibly timely.\u201d<\/p>\n<p>Oli Barrett MBE, co-founder of TOTS, added: &#8220;Alongside the support of parents and teachers, we believe that responsible businesses have a potential role to play in improving the literacy of young people around\u00a0the world. The leadership shown by WildBrain Spark is hugely appreciated and we hope that others will be inspired by their example.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WildBrain Spark has launched a dedicated channel of subtitled content for kids on its YouTube network, in support of the Turn on the Subtitles (TOTS) literacy campaign.<\/p>\n","protected":false},"author":350,"featured_media":18767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[5136],"class_list":["post-18766","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-wildbrain-spark","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WildBrain Spark Launches Literacy-Focused Channel - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-spark-launches-literacy-focused-channel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WildBrain Spark Launches Literacy-Focused Channel - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"WildBrain Spark has launched a dedicated channel of subtitled content for kids on its YouTube network, in support of the Turn on the Subtitles (TOTS) literacy campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/wildbrain-spark-launches-literacy-focused-channel\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-25T13:20:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/WBS_LiteracyChannel-620.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-spark-launches-literacy-focused-channel\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/wildbrain-spark-launches-literacy-focused-channel\/\",\"name\":\"WildBrain Spark Launches Literacy-Focused Channel - 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