{"id":18758,"date":"2020-06-24T09:35:51","date_gmt":"2020-06-24T13:35:51","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvkids\/u-k-licensing-agent-true-rainbow-kingdom\/"},"modified":"2020-06-24T09:35:51","modified_gmt":"2020-06-24T13:35:51","slug":"u-k-licensing-agent-for-true-and-the-rainbow-kingdom","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/u-k-licensing-agent-for-true-and-the-rainbow-kingdom\/","title":{"rendered":"U.K. Licensing Agent for True and the Rainbow Kingdom"},"content":{"rendered":"<p>Guru Studio has appointed bRAND-WARD as the exclusive licensing agent for its hit preschool series <em>True and the Rainbow Kingdom<\/em> in the U.K. and Ireland.<\/p>\n<p>bRAND-WARD will represent the brand across all consumer products and L&amp;M, including toys and games, apparel, publishing, housewares, accessories, food and drink, and live events.<\/p>\n<p>\u201cWe\u2019re seeing tremendous demand for <em>True<\/em> products from boys and girls all over the world,\u201d said Jonathan Abraham, VP of sales and business development at Guru Studio. \u201cWe\u2019re excited to have the experienced team at bRAND-WARD lead the charge for our consumer products program in the U.K. and Ireland, and continue to build upon the love people have for the show.\u201d<\/p>\n<p>\u201c<em>True and The Rainbow Kingdom<\/em> is a brand with great appeal, which has inspired award-winning and top-rated content, widely available on many platforms, including pay-TV, FTA, SVOD and digital media,\u201d said Trudi Hayward, co-founder of bRAND-WARD Services. \u201cSecuring multiple platforms is a prerequisite nowadays if you want to achieve the necessary exposure. We are delighted to be working with Guru on this stunning property.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guru Studio has appointed bRAND-WARD as the exclusive licensing agent for its hit preschool series True and the Rainbow Kingdom in the U.K. and Ireland.<\/p>\n","protected":false},"author":350,"featured_media":18759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1945],"class_list":["post-18758","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-guru-studio","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>U.K. Licensing Agent for True and the Rainbow Kingdom - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/u-k-licensing-agent-for-true-and-the-rainbow-kingdom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.K. Licensing Agent for True and the Rainbow Kingdom - 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